Counterpoint Researchers note in their new study that Apple Watch has the "highest stickiness for any smartwatch brand" in the US.
The research also highlights that more Apple Watch owners tend to refrain from jumping into another smartwatch brand.
Apple Watch's Popularity Continues to Skyrocket in the US
As Counterpoint Research says, the US smartwatch market sees Apple Watch as the leading brand in the country. The report suggests that roughly 80% of the smartwatch users who also turn out to be iPhone owners are using Apple Watch.
The research team adds that this study also explains why the Cupertino giant is consistent in achieving a high share of the US market in 2022.
As such, the tech firm managed to hit 56% share from last year. In Q4 2022, the iPad maker was able to sell a single Apple Watch for every three iPhones. Meanwhile, Samsung only sold one Galaxy Watch for every 10 handsets in the same country.
The report further adds that 71% of Google Pixel users have Google Pixel Watch, while only 40% of Samsung Galaxy phone enthusiasts own Galaxy Watch, per BGR's report.
"Our consumer research survey supports a general premise of ours - consumers generally purchase their devices as part of a broader ecosystem of devices and operating systems. Apple and iOS dominate the US smartphone market, and iPhone users are more likely to adopt other Apple products due to their superior interoperability," research analyst Matthew Orf said.
Apple Watch Usage Satisfaction
According to another report by 9to5Mac, Counterpoint analysts also say that many owners prefer having the top smartwatch features before they purchase a product.
Speaking of these features, the report pertains to the messaging, health and activity tracking, and notification access features.
The younger users prefer more messaging features, while their older counterparts use more health-focused features on their smartwatches.
By using their desired features, over 70% of Apple Watch users tend to be "very satisfied" with their smartwatch. 82% of the participants noted that they use the product daily.
Within the last year, 59% of the respondents said that they bought their smartwatch at that time. Counterpoint Research also wrote that 50% of smartwatch owners are planning to opt for a new wearable in 2024.
For the next two years, 16% of the buyers want to upgrade their existing smartwatch, according to the study.
The analysts claim that this puts an emphasis on the "holding period of just over two years" for the majority of the users.
Moreover, 77% of the respondents said that their next smartwatch will be an Apple Watch.
Back in February 2023, AppleInsider reported that Apple Watch shipments accounted for 34.1% in 2022. The company gained 60% of the revenue for the global smartwatch market.
