Turkey is fast becoming a hub for affordable and high-quality medical care. With the recent acquisition of Hairtransplantation.com the IdealofMeD group is adding some tech to this exciting market.
IdealofMeD is one of the global leaders in hair transplants and health tourism in Turkey, and its latest acquisition is in line with the company's tech-inspired business approach in a sector where records are being broken at an unprecedented rate. The goal of Hairtransplantation.com, according to Cem Arel, one of the company's founders, is to develop into a global brand that offers hair transplants similar to hotels.com or turkishairlines.com
Tech and AI is fast becoming integrated to the medical industry
With the ever-ongoing rise of e-commerce and online booking platforms, patients are increasingly turning to digital channels to book their medical procedures. Turkey has come a long way from being just a cheap hair transplant destination. By acquiring Hairtransplantation.com, IdealofMeD is positioning itself as a major player in the online hair transplant market. "The acquisition of Hairtransplantation.com is a strategic move for IdealofMeD," said Jorn Elferink, co-founder of the IdealofMeD Group. "We see tremendous potential in the online hair transplant market, and we believe that Hairtransplantation.com has the potential to become a global brand. Not just for bookings, but also as an information- and discussion platform." The acquisition of Hairtransplantation.com, which is valued at 5 million USD, demonstrates the level of investment in technology in the health industry as well as the strength of the medical businesses in Turkey.
Apps are being developed to improve the hair transplant experience (and more)
Besides premium domain names, by investing in and building digital platforms such as an hairtransplantation app for aftercare, along with Ai, companies like IdealofMeD are better able to meet the needs of patients who are looking for convenient and affordable medical care. As the health tourism industry continues to grow, we can expect to see more companies following in IdealofMeD's footsteps and investing in technology to improve the patient experience.
We can only imagine how this will change the industry (and how fast) especially if you look at how banking, communication and travel have changed when apps first were introduced.
Turkey had over 1 million medical tourists in 2022
Turkey is quickly developing as the world's hub for hair transplants, and the country's health tourism sector is booming more than ever, despite the COVID-19 pandemic briefly slowing it down and long-ongoing economic unstability. According to recent reports, the Turkish Ministry of Health estimates that over one million health tourists received a hair transplant in Turkey in 2022. Approximately half of the $4 billion income generated by the health tourism industry was obtained from hair transplants.
