Snapchat Expands Creator Content; Launches Public Stories, Monetization Program

Snapchat wants to help content creators to monetize their content on the platform through Ads between Public Stories.

Aside from the monetization programs, the company is also rolling out AI tools to the community with "My AI."

Snapchat Brings Monetization Programs

According to TechCrunch, Snapchat previously piloted a program focused on helping creators earn a bit of revenue from ads on Stories.

The current requirement to qualify for the program is that the creator should have at least 50,000 followers and 25 million views on the app. If he/she is eligible for the program, the next thing to look at is the posting of at least 10 Stories monthly.

With the launch of the ad revenue share program, Snapchat joins the likes of YouTube Shorts and TikTok in expanding the earning capability of content creators. Although it's difficult to execute at first, it's somewhat working as a present trend among influencers.

Furthermore, the Spotlight reward program is also a useful addition to the creators' community. By launching it, content creation is now classified as a career rather than a hobby.

Snapchat Public Stories

Starting Thursday, April 20, Snapchat users who are aged 18 and above can now start posting their moments or daily updates on Public Stories.

According to Media Week, all it takes to make it work is a single tap of a camera to create your desired Snap. After that, you can now share your post with your friends.

With the scheduling feature, it's pretty handy to post a Story whenever a creator wants. Aside from that, the creator can now see the insights for the Story views and Story Replies.

"This will make it even easier to build an audience across Stories and Spotlight, and better understand the type of content that friends and followers enjoy," Snapchat's head of talent development, Brooke Berry said.

Snapchat Updates 'My AI' Chatbot

Back in February 2023, Snapchat introduced its AI chatbot dubbed "My AI." Before, it was only available to Snapchat Plus subscribers. It will cost you a monthly fee of $4.

Now, The Washington Post reports that the company is gearing up to make it accessible to all app users globally.

Snapchat CEO Evan Spiegel unveiled at Snap's Partner Summit event on Wednesday, April 19 that the feature is far from perfect because it still has bugs.

While it has already made significant progress, Snap even wants to expand its features to the point of making them more natural.

As such, users can freely select names for the AI bots. They can experiment with the Bitmoji avatar and tag their buddies as they use the tool.

It is expected that My AI will soon be more human-sounding like in the case of ChatGPT. If that's the case for Snap, it could be the game-changer that the users are waiting for some time.