Today, existing businesses and startups must have a solid online presence so as to effectively engage with and reach their audiences. And one of the most efficient and cost-effective ways to achieve this is to use digital or internet marketing for the growth of a startup.
But with different internet advertising strategies and channels, it might be very overwhelming for businesses to know where to begin. That is where this guide from experts at First Page comes in. With the help of a guide, you can use choose the best internet marketing strategies, such as the following:
1. Google My Business (GMB)
As a local brand, getting your business on GMB is important. While you can set up a GMB profile yourself, You can enlist the services of a company to set it up for you.
GMB is basically a free tool, which can allow you to showcase the information of your business on Google Maps and Google. You may also highlight branding components through posts and pictures and then display vital details, like the following:
Phone number
Address
Website link
Opening hours
2. Digital Tools
Today's customers are always looking for solutions. And with over 4.5 billion internet users globally, people expect things to be dealt with online.
In 2023, consider incorporating several digital tools and strategies, making it easier for all your contacts to engage with your sales team.
Digital tools, like chatbots, enable visitors to open online chats with a business rep on the website of company. Businesses may even offer support, convert leads, and ask the right questions.
You can use pre-recorded demos if you also want to save time in all your sales processes. This way, you can as well offer a good user experience where the viewers may pause, stop, and rewatch demos when they find it convenient.
3. Influencer Advertising
Influencers are basically people or non-living/living entities that a group of individuals trusts. These groups of individuals are called followers.
Influencer advertising simply means collaborating with some influencers to endorse your services, products, or brand. In turn, you will need to give them compensation, which could be in the form of exclusive deals, free products, money, or other perks.
Some studies show that about 64% of individuals don't trust business brands like they used to before. Similarly, customers loathe advertisements. These individuals either change media habits to prevent commercials, pay for ad-free streaming services, or use ad blockers.
A group of audiences is shunning every form of blatant self-promotion. In a situation like this, how can your business reach more customers and even earn their loyalty and trust?
The simple answer is through influencers. Many people believe in recommendations that influencers they look up give than what business brands say in commercials or about themselves. Their relatability outshines celebrities' popularity.
4. Social Media
For some, social media may seem simple. But the truth is that a lot of work goes into setting up social media sites and making them work for your business. Before you create a budget for your efforts, ensure you are familiar with all the ins as well as the outs of social sites and set up the right strategies to improve your online presence on several platforms.
Whether you prefer Instagram, Snapchat, Reddit, Pinterest, Facebook, or LinkedIn advertising, ensure you create a profile that reflects the value of your business. Post regularly and promote services, specials, and products through videos and pictures. The more you keep your audience engaged, the better reputation you will gain. Not to mention, more eyes will be on your business brand.
5. Content Marketing
According to digital marketing experts, 80% of marketers use strategic approaches to manage content. But only half of the marketers have documented content strategies put in place. This is a common and costly mistake, especially in today's society.
You can use content to achieve a lot in addition to providing solutions and information. In 2023, you can use content in building communities and making connections. As consumers gain more interest in the ethos and value of business brands, businesses are seeking out and fostering connections to succeed.
Another way to ensure content marketing works for you is to balance content to give value and make more sales. More than half of digital marketers report an increased growing demand for content. However, it is not all about creating content. Rather it is about providing content, which can give value to customers and prospects.
6. Paid Ads
2023 is the best time to think of paid ads as a strategy to get more returns on your internet marketing efforts. Digital marketing strategies, like SEO, needs more effort but, in the end, produce good results.
On the other hand, paid ads may yield more results faster as you continue to drive traffic to certain products or landing pages. And because you can adjust and tailor paid ads on-the-fly, you will have more control over what you can achieve. Through a sharper focus on measurable metrics and objectives, you can determine whether or not your efforts are worth the investment.
7. Mobile-First Marketing
This strategy is becoming more and more relevant as many people use mobile devices to visit the internet to order and buy products/services.
Recent statistics show that more than 60% of the world's population uses phones and other mobile devices. In addition, mobile marketing is projected to hit or go beyond $412 billion by 2025. Here are a few strategies that may help you implement mobile-first marketing strategies in 2023:
Optimizing eCommerce for mCommerce (mobile commerce)
Using push notifications so as to keep the audience informed about new offers and events
Implementing behavior-based targeting in order to drive management
Focusing on client retention through apps
The key objectives of mobile-first advertising strategies must be able to establish a solid relationship, improve customer reach, and create new revenue platforms for your company.
To Wrap-Up!
Keep doing what you do best. All you need is to be familiar with the current trends to improve your marketing efforts and strategies. Remember also to browse blogs, videos, and books. They can give you an idea of the ever-evolving world of marketing, as well as the upcoming and ongoing internet marketing trends.
