The Spotify Live app, previously known as the "Greenroom," is now shutting down, and it is only a matter of time before people would no longer see it available on the top app stores where it is still available. The company made this decision as they do not have "room" for the app, and would transition to other focuses for this live stream experience.
Still, Spotify Live will continue its operations for the public to use the famed live audio chat rooms that are similar to Clubhouse, despite its decline in the tech industry, alongside the same apps.
Spotify Live's App is Shutting Down, But Why?
TechCrunch reported that Spotify is now shutting down the Spotify Live app, previously known as Greenroom, as per the company's spokesperson who shared the news. The audio streaming company's live audio chatrooms will be discontinued "after a period of experimentation," since its first release in 2021.
Spotify Greenroom was launched in 2021 as a competitor to the popular social audio app Clubhouse, offering users the ability to create and join live audio rooms for discussions, debates, and performances. However, the app failed to gain significant traction among users and struggled to compete with other established social audio platforms.
In a blog post, Spotify explained that the rebranding and integration of Spotify Live into its main app is a strategic move to better serve its users and enhance their audio experience. The new feature will allow users to discover and join live audio rooms within the Spotify app, alongside the company's vast library of music, podcasts, and other audio content.
Spotify Live Audio Rooms to Live On
The integration of Spotify Live into the main app will provide a seamless experience for users, with a focus on community building and engagement.
As part of the new plans, the existing Spotify Live app will be shut down in the coming weeks, and all users will be encouraged to switch to the new Spotify Live feature within the main Spotify app.
Spotify and its Greenroom, Live
Spotify acquired the famed "Locker Room" app and its company in 2021 for $62 million, and it initially planned to integrate the live audio chatrooms for its experience and expertise in the streaming industry. The company's first name for this integrated experience is the Greenroom, which came at a time when Clubhouse is gaining traction alongside Twitter Spaces.
Months later, the company launched Greenroom to the world and centered on offering a new platform that will embody live audio chatrooms, leveraging its position as an audio streaming platform.
The rebranding of Spotify Greenroom to Spotify Live and its integration into the main Spotify app is a significant move for the company, reflecting its commitment to enhancing the audio experience for its users. With the new feature set to offer a range of live audio experiences, Spotify Live is poised to become a major player in the social audio space.
