Popular streaming platform Spotify is rolling out a significant redesign of its mobile app, which will feature the same TikTok-inspired vertical feed popularized by the up-and-coming social media site.
New Upgrades Offer More Intuitive User Navigation and Playlist Recommendations
According to the story by Tech Crunch, dubbed "Stream On," the update promises more intuitive user navigation, a new "Smart Shuffle" mode for playlist recommendations, an autoplay podcast feature, and much more.
Spotify has unveiled a significant redesign of its app that brings a range of new features to give its users a more interactive and interesting experience. Among the exciting new upgrades are the vertically scrolling "discovery" feed, a new "Smart Shuffle" mode for playlist suggestions, a new podcast autoplay feature, and more.
Unlock New Genres and Artists with the Smart Shuffle Feature
With the new Smart Shuffle feature, users will gain access to a personalized playlist generated by Spotify's AI-driven algorithm, as explained further in an article by Outside Insight. It learns from users' personal music tastes to offer a tailored selection of songs and artists that match their preferences.
For example, a user who loves alternative rock will be recommended tracks from acts like The Black Keys, Arctic Monkeys, and The Strokes. This could open up music lovers to discovering acts they may have never known existed before.
A New Video Feed to Foster a Sense of Community and Discover New Music
The app also introduces a new feature that will be familiar to many TikTok users: a new, stripped-down video feed. The feature is designed to foster a sense of community by encouraging users to create and share music-related content.
It's also a great way to keep up to date with the latest happenings in the music industry, and to discover new acts and songs that are hot right now. The redesign could also prove beneficial to Spotify when it comes to resolving customer complaints that it has become too cluttered and difficult to use.
Making Room for Ads: The New Design of Music and Podcasts in Apple Music
By separating music and podcasts into their own feeds in August 2022, as explained further in an article by The Verge, it opened up a space to easily sift through content to find the best song or podcast recommendations.
Though the company isn't revealing any plans yet to introduce ads on the app, it seems clear that the new design offers a platform for the company to do just that, at least in the future.
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A New Look for Spotify - The Stream On Update
This could be good news for Spotify, as ads would ultimately serve to generate more revenue and increase subscription fees. All in all, the redesign looks set to shake up the music streaming market and may even draw in people who had not previously given Spotify a go.
With a cleaner look and more personalized experience, the app may well become home to a whole new generation of music lovers. The Stream On update is the latest of many for the company, which has been working hard to make its platform more user-friendly and interactive.
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