NTT DATA, a Japanese multinational tech company, introduced a new tech that can process real-time data of millions of cars to reduce traffic congestion and CO2 emissions, as per a press release.
Connected Car Data Initiative
The tech is called the "Connected Car Data Initiative" and its proof of concept was developed in February 2023 using connected car data from Toyota Motor Corporation in a parking lot at Mitsui Shopping Park LaLaport Tokyo Bay.
The company's patented data processing system can evaluate data in real-time from a huge source to obtain only the information that is useful for drivers on the road. According to the business, the technology can currently handle data from over 30 million connected cars.
Certain locations and times of day can be used to categorize data collected from millions of linked cars on the road. For example, if a system detects an obstacle on a route via an onboard camera in a car, the technology can instantly alert the following vehicles to avoid it.
Shorter Turnaround Times
Current applications take around 20 seconds to evaluate information and notify drivers after detecting a roadblock, while NTT Data's new technology reduces that time to about 5 seconds.
These shorter turnaround times can aid in the prevention of accidents, the detailed prediction of traffic congestion, and the recommendation of fuel-efficient driving paths.
Such systems are becoming increasingly important too as the world gradually transitions to autonomous driving technology. NTT DATA's proof of concept confirms the processing and analysis of prior driving data as well as real-time driving data (Vehicle speed and Fuel consumption).
Analysis results are updated on the "LaLaport TOKYO-BAY" website as the congestion state of nearby roads to determine whether the system may help to disperse traffic flow by improving client mobility during congestion and how much it can help in reducing CO2 emissions.
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Potential of Connected Car Data
Robb Rasmussen Senior Vice President of Marketing at NTT DATA claims that the company is leading the way for retail and automotive clients to realize the full potential of connected car data.
"By exploring new approaches, we are not only enhancing the customer experience but also working towards a more sustainable future. The explosion of data generated by connected cars underlines the need for creative monetization methods that not only secure ROI, but also drive growth and development for our clients," Rasmussen said in a statement.
This new initiative aims to tackle sustainability, one of the most pressing global concerns due to climate change. NTT DATA claims that their new tech shall contribute to reducing CO2 emissions in the transportation sector and managing traffic flow.
