Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of services, like digital analytics for web and social media, customer behavior analysis, and market research.
They use advanced technologies and methods like artificial intelligence and machine learning to give companies actionable insights, helping them make better decisions and improve their marketing strategies.
Businesses can save money, work more efficiently, and get better results by outsourcing marketing analytics. In the end, marketing analytics aims to help companies grow.
In this article, we'll talk about the top 5 best digital marketing analytics service providers in 2023.
What Is Digital Analytics?
Digital analytics analyzes digital data from various places, like websites and mobile apps. It gives organizations a clear picture of how their customers or users act, which is very helpful. It also helps companies figure out where they need to improve. Businesses can reach their long-term goals by using digital analytics to improve their online experience for current and potential customers.
Companies use digital analytics tools to gather, measure, and analyze qualitative and quantitative data. These facts can come from many different places. After that, the data is used to improve and fine-tune the way business is done to give customers a better online experience.
What Marketing Analytics Does
Marketing analytics is all about collecting and analyzing data so that marketing campaigns can be judged on how well they work, and decisions can be made based on the data. It covers various topics: campaign tracking, customer behavior analysis, market research, forecasting, return on investment calculations, multi-channel attribution analysis, A/B testing, and customer journey analysis. Marketing analytics aims to understand better their customers' likes, dislikes, and market trends so the companies can make better decisions that lead to better results and a better return on investment.
1. Accenture
Accenture is a renowned professional services firm with a global presence headquartered in Dublin, Ireland. The company specializes in information technology services and consulting, offering unparalleled digital, cloud, and security expertise. With a vast network of advanced technology and intelligent operations centers, Accenture boasts a workforce of 674,000 skilled professionals serving clients in over 120 countries.
The company offers a range of services, including strategy and consulting, interactive technology, and operations, aimed at addressing clients' most complex challenges and driving innovation. Accenture has established partnerships with over three-quarters of the Fortune Global 500, delivering transformational outcomes in the digital world.
Key Features
Accenture operates in over 120 countries, boasting a robust global network of experts and resources.
Boasts extensive industry expertise and has worked with a diverse range of clients across industries, including financial services, healthcare, and government.
Accenture offers a comprehensive suite of services, including strategy, consulting, digital, technology, and operations.
Renowned for its focus on innovation and employing cutting-edge technologies and approaches to assist clients in achieving their goals.
Prioritizes the development of its employees and offers ample opportunities for professional growth and advancement, including comprehensive training and career progression.
Accenture adopts a collaborative approach, working closely with clients to understand their unique needs and objectives and developing customized solutions to drive success.
2. WebFX
WebFX is a digital marketing analytics services company based in Pennsylvania that has brought in more than $3 billion in sales and 7.8 million leads for its clients so far. They also have over 25 years of experience running digital marketing campaigns based on data.
WebFX is the best data analytics company and can help your business reach its advertising goals. Their team is made up of more than 450 experts in digital marketing.
Key Features
Their marketing team is the best in its field. They use their analytical skills to figure out your target audience and make your site more visible to that audience.
WebFX's team uses different tools to make search ads, display ads, geo-targeted ads, and remarketing campaigns based on value.
They have a team of social media experts who look at your competitors using different social analytics tools and strategies to create and implement a winning social media management plan that gets the right brand message to your desired audience.
They give you a real-time analysis of how your website is doing, such as how your sales pipeline looks, what your competitors are doing, and what opportunities are open in your industry.
They can give you access to MarketingCloudFX, which uses analytics to track the minor details of each campaign, including all of the leads and sales.
3. Seer Interactive
Seer Interactive is a digital analytics experience agency that provides services to improve campaigns' return on investment (ROI). Considerable data power these services. The company has nearly two decades of experience in digital marketing and boasts a client satisfaction rate of 94%. It was established in 2002 and maintained its headquarters in Philadelphia, Pennsylvania.
Seer Interactive, one of the top marketing analytics services, has more than 200 business and analytics consultants who serve as subject matter experts (SMEs). They cater to the needs of clients in various markets, such as search engine optimization (SEO), pay-per-click (PPC), conversion rate optimization (CRO), and web design.
Key Features
Seer Interactive's Analytics team thinks about how people use your site and finds actionable insights that can be used to move people further down the funnel.
The SEO, PPC, and CRO teams work with the data intelligence team to find critical areas to improve that will lead to the most conversions.
They make custom business plans with the audience in mind to help you understand how users act online and offline.
They use a GA4 measurement strategy that aligns with your business goals and objectives so that you can use the correct data to take the proper steps.
Seer Interactive uses a method based on data to give your target audiences a personalized content experience, which leads to a higher conversion rate.
They use analytics and pay-per-click advertising to get a high conversion rate. In one case, they could increase the conversion rate by 69%.
They use Closed Loop analytics solutions to help connect what people do on the web to how they generate leads.
Google Analytics 360 Remarketing gives your marketing and ad campaigns more power, leading to a higher ROI and more sales.
4. Rise Interactive
Rise Interactive is a digital marketing analytics services agency founded in 2004 and offers a comprehensive range of services. The company's headquarters are in Chicago, with offices in Buenos Aires and Mexico City.
Their primary areas of expertise are in "advance analytics," "digital media," and "customer experience." In addition, they have experience in catering to a wide variety of clients, including B2B brands, consumer product brands, and consumer service brands. The Rise Interactive marketing team was also victorious in the B2B Marketing Elevation Award competition in 2021.
Key Features
Rise Interactive's advanced services combine statistics, predictive analytics, customer modeling, and industry data to make a custom marketing plan to help your business reach its goals.
The team helps you create customer persona segments, a customer lifetime value analysis, and a competitor analysis so that you can properly define your target audience and target market.
Seer Interactive's data analytics experts can help you understand complex customer interactions, improve UX, and increase conversions by using advanced statistics and custom-designed testing methods.
They use advanced analytics reports to find potential high-value customers and implement lead scoring so that you can target your prospects more effectively and invest wisely.
Seer Interactive uses analytics to find out what to test, how to implement it, and how to measure it. This helps improve the customer experience, get more people involved, and improve conversions.
5. AlphaConverge
AlphaConverge is a consulting company known for its deep expertise in digital and analytics. It has been featured in top publications and named the Best Big Data and AI Consulting services and the Most Innovative Data Integration Startup in the US and won multiple awards internationally. Their partners and alliances further extend their capabilities to meet client needs and to accelerate change across clients' enterprises. Adobe, Microsoft, AWS and IBM are all part of their partner network.
Daisy Chen, a thought leader and Accenture veteran, is in charge of AlphaConverge's analytics practice. She has managed several top companies' digital analytics and data science departments, including HP. She has helped many innovative Fortune 500 clients enhance their digital transformations and build industry-leading analytics capabilities.
CDO by AlphaConverge, the company's most crucial business publication, gives insights, how-to guides, and use cases to help Chief Digital Officers, Chief Data Officers, Chief Analytics Officers, Chief AI Officers, and other C-level leaders stay ahead of the curve. You can also follow the insights on Twitter and Instagram.
Revolutionizing Marketing Analytics through Big Data and NLP Techniques
It's known for its expertise in data science as well as digital, including the following: stitching cross-channel and cross-device data using different identity solutions tools such as CDP, DMP, and LiveRamp; and building AI-driven omnichannel identify solution and personalization capabilities, AI-powered customer journeys, AI-powered omnichannel attribution, and marketing mix modeling.
It's known for its cutting-edge offerings in big data analytics, such as analyzing Adobe Analytics (formerly Omniture) clickstream raw data. This company has received accolades not only for its other achievements but also for its pioneering work. It unlocks the untapped value of unstructured data (such as live chat and customer reviews) by applying natural language processing (NLP) in marketing analytics.
Key Features
The user experience of a website should have its design optimized. You can use the Adobe Analytics API or look at the Adobe Analytics hit-level clickstream raw data to develop better use cases or insights. Also covered are cross-channel and cross-device ID stitching, LiveRamp, access/enhance Data Management platforms (such as Adobe Audience Manager and Salesforce Krux), and CDP use cases.
It helps clients build dynamic pricing system, AI-driven goal setting as well as capabilities to better measure return on marketing investment (ROMI) such as AI-driven account-based attribution, marketing mix modeling, and the Design of Experiments (DoE) test, amongst others.
Customer analytics encompasses a variety of practices, such as customer segmentation, customer profiling, propensity modeling and lead scoring, survival analysis, and predicting the lifetime value of a customer. They can build a 360-degree view of a potential customer using data, including natural languages and images to predict customer intent and next best action. They can also create a plan and a map for the journey the customer will take to enhance AI-driven personalization.
Natural Language Processing (NLP) includes the following activities: summarizing insights, finding duplicate files, performing Named Entity Recognition (NER), analyzing sentiment, discovering personality insights, performing topic modeling, solving size problems, categorizing text, performing AI-enabled intent mapping, and converting speech to text.
These strategies include business-to-consumer and business-to-business (B2C and B2B) marketing strategies, artificial intelligence (AI), blockchain, federated learning, pricing strategy, and RACI (responsibility assignment matrix).
Marketing analytics services like AlphaConverge, Rise Interactive, etc., are essential for businesses that want to improve their marketing strategies and stay ahead of the competition. These companies offer various services, like data analysis, marketing automation, customer relationship management, and more.
By using these services, businesses can make decisions based on accurate data and insights, which can help them make their marketing more effective and increase their sales. Marketing analytics services help companies get the most out of their marketing efforts and stay ahead of the curve in a digital world that is constantly changing.
