Recent studies have revealed that Google UK's 251 ads to users seeking 40 key keywords, such as "NHS abortion advice" and "confidential abortion support," have led to pro-life groups. This has sparked debate over the marketing strategies of these organizations and has raised questions as to whether women may be receiving false information when seeking medical assistance.
A Study Raises Questions about Google's Priority to Anti-Abortion Ads
According to the story by Giz China, 117 of these ads displayed were from anti-abortion activists, often placed higher than real search results, making them appear believable. These ads featured a tiny sticker labeling them as ads, leading to services 'presenting' themselves as unbiased in their support.
Many of these sponsors hold anti-abortion beliefs, hiding this from those seeking help. The pregnancy Crisis Helpline had ads for 14 key phrases included in the study, as also noted in an article by Wion News. The data from the study raises concerning questions about how Google's algorithm assigns priority to ads from anti-abortion sites.
Ethical Obligation or Targeted Manipulation?: The Debate Over Abortion Information Online
There is speculation that, as these services offer a face of helpfulness to those looking for support, they may unwittingly be drawn into a one-sided argument encouraging women to proceed with their pregnancy when this may not be the best choice.
The investigation has been criticized, with one sexual health organization dubbing the tactics "clearly immoral." The debate is ongoing, with members of the public feeling increasingly concerned about how women seeking medical information related to abortion are being fed biased results.
Google Accused of Promoting Anti-Abortion Helplines Through Sponsored Ads
Google has been under fire for its refusal to take down sponsored ads from an anti-abortion helpline, as explained further in an article by Gizmo China.
People have been clicking on these links, which appear in response to searches relating to abortion and general pregnancy advice, assuming these ads are from genuine sources. However, what was not made clear is that most of these ads were sponsored by anti-abortion groups advocating against this medical procedure.
The Heartbreaking Remarks of Regan King and Christian Clive Copus
The Pregnancy Crisis Helpline is a UK helpline that describes itself as a "safe and confidential place" but is actually a service intended to support women dealing with an accidental pregnancy away "from all the pressures."
The helpline's sponsors, Regan King and Christian Clive Copus have both made comments comparing abortion to "the new slave trade" and dubbing it "Disgusting. Disturbing. Grim. Gruesome. Horrifying. Shocking. Terrible."
Read Also: Google Ads Promote Services Run by Anti-Abortion Groups to Pregnant Women, Investigation Claims
Google Ads from Non-Abortion Providers Do Not Necessarily Adequately Disclose Their Services
In addition to the Pregnancy Crisis Hotline, Google runs ads from abortion clinics such as MSI Reproductive Choices and the British Pregnancy Advisory Service. Google states that it has an "ad" tag in bold and that a sentence must be present stating the services the advertiser provides do not offer abortion services.
However, the ads from the religious group are not as transparent as the ones from the clinics. Labour MP Stella Creasey believes this is wrong as therapeutic services should not be misleading readers.
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