CEO Mark Zuckerberg announced via the Meta Channel that a new Instagram feature is here, called the "Broadcast Channels" which will allow creators, artists, and influencers to interact directly with fans. The new channels feature is similar to what is already available and used over at Telegram Messenger, with it centering on admins or moderators to be the ones controlling the conversation.
The Broadcast Channels would allow fans to subscribe to their favorite personalities' channels, providing direct insider access to their updates.
Instagram 'Broadcast Channels' is a Direct Access to Influencers
According to the latest news release from Meta, Instagram's "Broadcast Channels" is here to deliver a connection between influencers and their followers on the platform. Through this, content creators or celebrities may speak directly to their fans and bring updates to their lives, new content, offers, events, and the like.
Meta said that this feature will "deepen" the connections of the influencers who would be using this, among their followers, respectively.
It will allow users to subscribe to a specific channel and receive updates through the app's notifications, to deliver what the artist aims to impart to their audience.
Instagram took a Page from Telegram's Chat Feature
In this feature, content creators, celebrities, and personalities would be the only ones to provide updates via their specific channels, but followers may interact by sending reactions or answering polls or questions posted.
This is similar to Telegram's Channels which allow people to subscribe to specific content or platforms under their niche interests.
Instagram Features Available
Instagram is a social media platform where users may post photos, videos, and media from their lives or activities, but it is also a place to tap into their fandoms, to check on the latest updates from their favorite online personalities. It became a platform that heavily centers on popular media, with different features available to access.
If one is growing tired of social media, there is a feature on Instagram that centers on "Quiet Mode" and it is different from its existing screen time management functions on the app.
It is also an app that now heavily leans on content creation and advertising, with the new Navigation changes on the platform that prioritizes it over the Shopping tab.
The growth of Instagram capitalized on the internet's growth and the public's fondness of this online experience which centers on interconnectedness, even to their favorite personalities in the mainstream media or online. The Broadcast Channels feature will give them a better edge in staying informed, especially as it is a direct connection to their favorite names and people from the platform.
