If you are a cheese lover than nothing is better than munching on puffy Cheetos during a Netlfix binge. Ahh, the cheese fingers. But now, a whole other world of Cheetos-flavored fingers is about to open.
Cheetos new limited-time flavor might be the best gift from the snack gods. A new Cheetos flavor? This is not a drill. The new flavor is called Sweetos, a cinnamon and sugar puff snack.
Frito-Lay just announced that Sweetos will be the first sweet version of Cheetos ever to be released in the past 67 years of the brand's history.
Cheetos Sweetos (how awesome does that sound?) will hit shelves in late February, with a seven-ounce bag going for $3.49. Just in time for Easter, the limited-time snacks will be shaped like an Easter eggs.
The brand's decision to swap out cheese for a sweeter flavor comes in response to current snacking trends among Millennials, who tend to pick up more unconventional snacks.
"We are looking for growth outside of the cheese puff segment," says Jeff Klein, vice president of brand marketing for Frito-Lay North America.
The new flavor has the perfect amount of sweetness, thanks to the cinnamon. "Cinnamon has less baggage than sweet flavors that are perceived to be more sugar-based," Klein says.
Frito-Lay is also looking into other sweet flavors, but Klein did not give up any details.
But what about the cheese fingers? Don't worry, you'll be able to lick the finger-licking-good sweet taste off Cheetos Sweetos too.
