Amazon confirmed that it would hold another Prime Day sale this year. For the first time, the e-commerce giant will be doing a two-day shopping spree after the first event last July.
The company announced that the upcoming holiday sale would happen from Oct. 11 to 12. There are still two weeks left before you save some money from high-valued items from this store.
Amazon Prime Day Sale: Fall Edition
According to a report by Bloomberg, Amazon wants to improve its sales next month by launching another round of Prime Day Sale which will take place on Oct. 11 and 12.
For people who want to buy as early as October for a holiday, this opportunity is a perfect moment to shop for goods and gifts as we head to Christmas.
For consumers looking for a huge discount on select items, the two-day event will help them save some bucks. However, because of high inflation in the country, some shoppers tend to change their spending habits during Prime Day. This was evident during the shopping event two months ago.
According to Bankrate.com's survey, over one-third of the shoppers expressed their desire to shop starting in October or earlier.
In July, the Seattle-based firm managed to sell over 300 million products in just a span of two days. That's bigger compared to the products sold during the previous Prime Day.
Amazon Prime Day Early Access Sale
Before you participate in one of the biggest sales events in the world, Amazon will require you to become a Prime member.
Of course, you will receive a lot of perks for this membership, including exclusive offers, big discounts, and more. Since 2015, the event has been open for Prime members who reside in 15 countries.
It should be noted that Amazon is feeling the brunt of economic imbalance. The company is projected to spend $400 billion this year, which is slower than the entire industry, per Insider Intelligence.
Can We Expect Two Prime Day Sales Annually?
It's surprising to know that this is the first time that Amazon will host a second Prime Day. While the company is just getting started, we are never sure if it will repeat in 2023.
According to NBC News, Digital Commerce 360 director Jessica Young said this decision is "always a million dollar question." Most likely, if the performance in sales for October is good, we could potentially see another round of Prime Day next year.
Vipin Porwal, an expert, specializing in consumer saving and a founder at Smarty, noted that consumers have been active in shopping during Black Friday deals. If Amazon could sustain the same momentum, it could compete with other major sales events for the holiday season.
This article is owned by Tech Times
Written by Joseph Henry
