#BoycottNothing Trends on Twitter! Why South Indian Users Criticized the London-Based Startup?

Nothing Phone 1 has just come out recently, but as early as now, it's already facing controversies from critics.

Most notably, the South Indian tech community has been criticizing Carl Pei and his London-based firm following the viral hashtags on Twitter which push the boycott of Nothing's products.

What's the issue behind #boycottnothing and #dearNothing?

Nothing Boycott in South India

All over Twitter, many Indian users have been disappointed about Nothing after it released its first-ever handset this year. According to Mashable, the sources conclude that the boycott trend has commenced in India, particularly in the Southern part of the country.

The controversy began when a known Indian content creator named "Prasadtechintelugu" posted an unboxing video on his YouTube channel.

The clip shows how he uncovers the brand-new Nothing Phone 1. Within a few minutes after it was played, the viewers had already thrown mixed opinions about the UK-based brand handheld.

To be clear, the YouTuber only wants to prank his subscribers and watchers after he unveiled the inside content of Nothing Phone 1's box. This is where the criticism starts to kick in.

As the clip shows, there's a cryptic message under the box. This specific message reads, "Hi Prasad, this device is not for South Indian people. Thank you." At first glance, you might be convinced that it came from Nothing, but in reality, it is not.

The prank video became a disaster when many Indian YouTubers posted it on their channels. The worst part is that many users have already shared it on several social media websites without knowing the whole context of the video.

The original uploader of the clip only wanted one thing from Nothing. In particular, he just made the video to signal that Nothing should also give the Phone 1 to the content creators in different regions.

Nothing India Issues Statement About the Backlash

Since the issue is all over various platforms already, Manu Sharma, the head of Nothing India has left an explanation about the controversy. According to Sharma, the company has already planned to provide smartphone units to a myriad of content creators. Additionally, the "regional language journalists" are also included as the recipients of the handsets.

Is Nothing Phone 1 Worth it?

GSM Arena made an early review of the recently-released Nothing Phone 1, which comes with a fingerprint sensor. According to the tech publication, the new phone operates under Android 12 OS.

Furthermore, the London-based startup told the customers that they would receive three-year continuous Android updates. The security patches will roll out every two months. These will last for four years.

GSM Arena says that Nothing sports a 15W wireless charging and 33@ wired charging. That's not the only thing to see here since it boasts 5W reverse wireless charging, as well.

The tech site continued that the best-selling feature of Nothing Phone 1 is its impressive transparent look on its rear and its "Glyph interface."

Overall, it's a good smartphone to grab if you haven't yet chosen one. However, many people still could not figure out why Nothing Phone 1 won't be available in the US.

This article is owned by Tech Times

Written by Joseph Henry