TikTok has become increasingly more popular with kids and teens these days, and they are spending more time watching videos on the Chinese video streaming platform than on YouTube.
Recent data clearly showed that younger folks, including both kids and teens, are mostly watching TikTok videos rather than spending their time watching content on YouTube as they did before.
TikTok is Now More Watched by Kids, Teens
As per the latest news story by Tech Crunch, recent data showed the video activity of kids and teens on various video streaming platforms, which are currently dominated by giant services like YouTube and TikTok.
The online news site got the recent data from the parental control software firm, known as Qustodio, where roughly 400,000 families have accounts on its parental monitoring service.
And as such, the figures from the latest data on the viewing activities of youngsters are not merely estimated. Instead, it came from a bulk of real-life usage of apps like TikTok and YouTube.
But that does not necessarily mean that the results gave specific numbers on the viewership of younger minds these days. The recent data could only provide an average of their app usage on TikTok and YouTube.
It means that the figures only represent the viewing trends of kids and teens nowadays.
However, this does not imply that children are watching TikTok videos at the same rate. Tech Crunch notes in its report that some might be spending more time, whereas others could likely watch fewer TikTok clips.
Recent viewing data shows that TikTok has successfully become the most watched video-sharing service for kids and teens. On average, younger minds are spending an average of more than an hour or 91 minutes, to be more exact, on TikTok daily.
Meanwhile, YouTube, which previously dominated the younger audience, now only averages around 56 minutes of watch time per day globally.
TikTok and Younger Users
It appears that the phenomenal Chinese video-sharing service is gradually making its social media network more child friendly.
According to a recent report by Dot LA, TikTok is working to roll out a new "Contents Levels" feature, which should start showing rating levels similar to the "R" rating on movies these days.
The head of Trust and Safety at TikTok, Cormac Keenan, says that "Many people will be familiar with similar systems from their use in the film industry, television, or gaming."
Given that, the TikTok Trust and Safety head shares, "We are creating with these in mind while also knowing we need to develop an approach unique to TikTok."
This should tag videos on the platform with "maturity scores," preventing folks younger than 18 from laying their eyes on mature content.
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Written by Teejay Boris
