BMW's heated car seat subscription service is allegedly available in South Korea. The German automaker has been testing this vehicle enhancement for the past few years.
The multinational luxurious carmaker has been offering its heated car seat feature in other countries. Now, rumors claimed that BMW's advanced subscription feature is expanding in more markets, including South Korea.
Experts stated that this is a part of the company's efforts to test its adoption of micro-transactions for luxurious vehicles.
2015 BMW 328i X-Drive comes nicely equipped with: Heated steering wheel, NAV, heated seats, memory driver seat, back-up cam, AWD, power sunroof, power windows, locks, tilt, cruise, alloys, Bluetooth and MUCH more! Thousands cheaper than comparable listings. $21,995 pic.twitter.com/vir4QqCXKq
— Coastal Auto Sales and Finance (@NSCarDeals) June 7, 2019
If ever this new car subscription service expands to your country and wants to try it, here are the things you need to know about the new heated seat feature.
BMW Heated Car Seat Subscription Service Now Available!
According to The Verge's latest report, BMW's heated set subscription service costs $18 every month. But, if you will pay for this feature yearly, then it will only be $180 (this is a $36 saving every year).
Read also: BMW M4 CSL: What is It and Why is it Better than its Previous Release? Meet the New Beast
Since 2020, the German automaker has been testing various car subscription services, such as the heated car seat enhancement.
I dont know about anybody else but if i buy a car it better have permanent features not a subscription to them. 🤬BMW starting to sell heated seat subscriptions for $18 a month https://t.co/elNC0FYs9Y via @Verge
— Eric Naylor (aka. Mr. Cool Dad E) (@nonymous0) July 12, 2022
As of writing, the U.K., Germany, South Africa, and New Zealand markets are already using the heated car seat service.
But, the United States is yet to receive the said car experience enhancement.
Rumors suggested that the feature had been launched in South Korea. This means there is a high chance that more countries will have it soon, including the U.S.
Car Subscription Features Not Really Wanted?
Based on the alleged South Korea-heated car seat expansion report, it seems like BMW is really making the most of its subscription features.
However, a previous survey conducted by Cox Automotive claimed that vehicle owners are unwilling to pay for the features their cars already have.
Based on the survey's results, around 92% of people said that the heated and cooling seat functions should already be included in the purchase price of their vehicles.
On the other hand, 87% of the participants said that automatic emergency braking should not be sold as a subscription service.
These are just some answers provided by the Cox Automotive survey's participants. You can view this link to see more details.
Meanwhile, reports previously stated that the new BMW XM is confirmed to arrive soon.
On the other hand, BMW vehicles without Android Auto and Apple CarPlay support are allegedly arriving.
For more news updates about BMW and its upcoming car enhancements, keep your tabs open here at TechTimes.
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Written by: Griffin Davis
