Snapchat has launched a partnership with a restaurant review website The Infatuation, to allow users to identify local eateries on the Snap Map. The Infatuation has created a new Map Layer for the social networking app that will provide users with food recommendations for locations near them.
How to Enable the SnapChat's New Feature?
Users in New York, Los Angeles, Chicago, San Francisco, Atlanta, Denver, D.C., Austin, Seattle, Philadelphia, Miami, and London can access the new Layer by selecting The Infatuation in the upper right corner of the Map. Once you've found a restaurant you enjoy, you can share it with your friends via chat or save it to your favorites to revisit when you're ready to book reservations again.
Furthermore, users will now see The Infatuation reviews in Place Profiles in more than 50 cities around the world as part of the new partnership.
According to Snapchat, more than 250 million people use Snap Map every month to check their friends up. In 2021, the social media company introduced Layers in Snap Map to provide customers with a new method to find activities to do with their friends.
Users may utilize Snap's Layers feature to add data from some of the company's developer partners directly on their map, allowing them to experience the world in a different light.
Snapchat Layers
Snapchat teamed with Ticketmaster earlier this year to develop a new way for Snap Map users to discover live entertainment events. The app now suggests upcoming shows based on your tastes, which you can explore by swiping left and right.
According to Snap, its feature is like a redesigned dating app that matches users with fascinating events rather than relationships. Through a new Layer on Snap Map, users can also browse upcoming events at neighboring venues.
Snap Map was created to become a fundamentally social product centered on people and friends rather than cars and directions. The Layers have allowed users to customize their maps by choosing the locations of interest they wish to focus on.
Google Maps and Apple Maps, for example, have long relied on data partners to improve the quality of their contextual insights. Snap has followed suit, allowing customers to mix and match third-party tie-ins to their Snap Map product.
The company's collaboration with Ticketmaster was the first time it used its Layers feature to include a partner in Snap Map. Snapchat's Layers collaboration with The Infatuation is the company's second.
The Infatuation Snap Map Layer was initially introduced at Snap's Partner Summit in May of last year. But on Friday, its long-awaited debut is finally live, and Snapchat users in selected cities will now be able to enjoy the new product and can potentially help local businesses as well.
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Written by Joaquin Victor Tacla
