For nearly 119 years, Buick has outlasted the test of time, delivering among the most brilliant and awe-inspiring rides ever to grace the roads. The automaking firm remains among the most prominent American businesses and has allotted owner General Motors incredible staying power in the industry since its acquisition in 1908.
The future is just as bright as its past history, most prominently expressed within the shining Wildcat concept showcased as a debut of the automaker's future plans to bridge electric vehicles into the fold as its main business model. Additionally, Buick is also taking even more brilliant steps in its redesign via altering its seemingly outdated logo to a far more classy, flashy, and modern symbol that bears three shields, each bearing one color of the American flag, first leaked via Motor Trend a few days prior.
"A new logo symbolizing our new direction, the adoption of Electra as a naming series and a fresh aesthetic for our lineup, all serve as cornerstones to the important transformation," explains Buick's global head, Duncan Aldred, in a statement to CNBC.
The "brand transformation" comes via GM, as the owner showcases how Buick's future will leverage EV technology in the North American market starting in 2024. By 2030, Buick will situate itself entirely in the EV sales distribution via solely EVs branded "Electra," a reference to its past line of models that first debuted in 1959 and ended in 1990. Now, the Electra name will live on most prominently in Buick's first showcase of the newfound electric model, a snazzy SUV unlike any other.
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Buick's newly refined concept Wildcat is likewise a beauty, sporting a 2+2 coupe setup built on GM's Ultium battery designs. Its namesake called back to the brand's full-size sedan from 1963 and ended in 1970. It marks the total evolution of the automaker and its newfound push into the electric vehicle world, best expressed by executive director of Global Buick and GMC Design, Sharon Gauci, in a press release:
"The Wildcat EV concept represents the real design future for the brand. Buick has always been forward looking and this expression is a glimpse of where we're going, and the optimism we have for the limitless possibilities of an electric future."
Buick is also looking to build more of its already existing presence in China, the automaker's largest market, announcing the forthcoming debut of five EVs in the sector by 2025. It mirrors similar designs made via GM, which has been headstrong in its pursuit of building out a far more lethal lineup of EV distribution, slated to be realized with 30 new global electric vehicles likewise by 2025 on a $35 billion budget.
The Wildcat concept itself is certainly one powerhouse punch of proof in its designs for the future. Despite its history, Buick has long been criticized as being the "old man's" ride, realizing a far more welcoming market in China over the past several years. Now, however, Buick builds out its future in the concept of both sport and luxury molded into the EV formula, with its Wildcat boasting the implementation of aromatherapy, artificial intelligence, biometrics, and more.
Even its interior cabin will supposedly mold to the driver's needs on mere suggestions, with a touted Zen mode blanketing the inside in a dimmed lighting effect, automatic temperature adjustment, massaging seats, and the aforementioned aromatherapy scents to calm the nerves. Its other features, like the 18-spoke wheels, the wraparound windshield, and semi-swing doors, only add to the effect but lend credence to the class-fueled future Buick is aiming for.
Adds Gauci, "We are on the cusp of true change, and this concept is a tangible vision of it. It inaugurates the next chapter in Buick's design heritage, as we make the crucial transition to our all-electric future."
