Monday, Feb. 14--today is a special day not only because it's Valentine's day. For gamers, especially those who play Genshin Impact and Honkai Impact, the announcement from its game publisher miHoYo should not be missed as it is about the official launch of its all-new, forward-thinking brand, HoYoverse--this brand brings some changes that will improve the gaming experience What is it, by the way?
What's HoYoverse?
The brand aims to create and deliver an immersive virtual world experience to players worldwide through various entertainment services.
According to miHoYo, the new brand will expand its content production, technology research, and publishing duties through operations in offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul. With global talent and employees located around the world. The new brand aims to continue researching and developing cutting-edge technologies to enhance its capacities and capabilities to provide high-quality content that improves and optimizes the player experience.
In a blog post, the gaming publisher expresses their primary goal in the content outcome, which is providing players all over the globe with something extraordinary, fresh, and intriguing. The company added that the launch of HoYoverse reflects its growing commitment to providing global audiences with immersive entertainment through high-quality, diverse content.
"Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion," said Haoyu Cai, co-founder, and CEO of HoYoverse.
"We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience."
miHoYo is known for game titles, such as Genshin Impact, Honkai Impact 3rd, and Tears of Themis-- these have been warmly received by a broad spectrum of players in recent years.
The publisher also introduced a wide range of entertainment content to fans worldwide, expanding a range of game titles and expertise in technical research with the release of the virtual character Lumi and the N0va Desktop App, anime, manga, light novels, and music, among others.
