OnePlus is set to become a sub-brand of OPPO, according to a leaked company memo posted on Twitter.
It has only been a few days since both companies announced their integration and the leaked talking points memo provides even more insights to the agreement.
Posted by Evan Blass on Twitter, the memo states, "With the integration, OnePlus has become a brand with OPPO." It goes on to clarify that despite the latest development, OnePlus will continue on as an "independent entity."
OnePlus Leaked Memo: Important Points
OnePlus also makes clear in the memo the reason for the integration. The memo states that integrating with OPPO will help OnePlus streamline resources, operate more capably, and improve efficiencies.
The company doesn't foresee any impacts on carrier relationships in North America and Europe. Since OnePlus will remain an independent entity, no changes to the Nord product line is also anticipated.
OnePlus will likewise continue storing user data in its servers and will compete with OPPO in the same markets both companies operate in.
As for Pete Lau, the founder of OnePlus, the leaked memo states that he is the Chief Product Officer of OPPO and will therefore oversee the product strategies of both brands.
The integration is set to be completed by the end of this year.
Read Also: The Story of Pete Lau: OnePlus CEO Will Have Dual Role as He Becomes VP of OPLUS
What Will Change for OnePlus Users?
According to the leaked memo, OnePlus anticipates that any changes that users will experience due to the integration will be "positive." The company believes that having more resources at its disposal once the integration is complete will lead to more efficiency in operations.
What won't change are the channels through which customers contact OnePlus. As the brand will remain independent, so will its contact channels.
They also see a positive impact on their future products as the OnePlus management hopes having more resources will mean the brand can create better products to sell to the market..
Background of OnePlus
Launched in 2013, OnePlus is a Chinese electronics manufacturing company. The company's website states that their products are sold in more than 50 countries with sales increasing by 45% from 2017 to 2018.
OnePlus is majority owned by OPPO with the latter serving as the company's only shareholder.
OnePlus has a couple of product milestones that they showcase on their website. One of which is the OnePlus Concept One, which the company says is the "first ever phone to use color-shifting glass technology."
The brand also "pioneered 5G in the U.K." with its OnePlus 7 Pro 5G. The product was launched in partnership with British carrier EE. OnePlus also used the 7 Pro 5G to partner with Finnish company Elisa.
Other product milestones for OnePlus include its OnePlus 6T being the company's best-selling phone at launch in the U.S. as well as the "industry-leading" 90Hz Fluid Display of the OnePlus 7 Pro.
Related Article: OnePlus, Oppo to Merge-The Rise of Chinese Smartphone Supremacy?
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Written by Isabella James
