Virtual reality software is taking off and a number of players are eager and anxious to jump on what's going to be a lucrative technology bandwagon within a short time.
Just a look back at 2014 reveals big strides, such as Google announcing Google Cardboard, its virtual reality cardboard viewer. One new company striving to taking advantage of Cardboard in a big way is Brilliant Basics, which released an app specifically for children.
The app lets children create a virtual reality snow globe with a number of Christmas-themed characters. While it's certainly an interesting app, introduced for the recent holiday season, the idea is more than providing fun, says the vendor. The focus is on introducing children to virtual reality and providing software solutions that help companies solve a problem.
"Brilliant Basics was formed to take the vast experience of our founder team in strategy, creative, technology and delivery and pair it with the pure hunger and drive of a startup that knows no boundaries," Andrew Dunbar, general manager of Brilliant Basics Europe, tells Tech Times.
Brilliant Basics, however, is a much larger company than simply a virtual reality startup for children. It aims to develop products that help enterprises solve issues and wants to develop them quickly. To date, most of its focus has been providing software solutions for large enterprises.
"We're pushing very successfully to reinvent the way a product studio can help their clients and partners -- by really changing the way they work together, with an emphasis on real, tangible products that ship quickly," says Dunbar. "Rather than the bad old legacy of cumbersome and expensive hierarchy that typically goes with many larger organizations, our success hinges on small, empowered teams who can set their own destiny."
Some of Brilliant Basics' clients include HSBC, with which it created a marketing analytics dashboard and a mobile banking platform, and travel startup Kaligo, for which it created the mobile app and desktop interface.
Brilliant Basics aims to be flexible, developing whatever a company needs.
So what's next for the company?
"We're talking to a number of clients in the fields of automotive and how the promise of digital can be realized in a physical environment, and also some really exciting retail work for clients where we have an opportunity to shake up their e-commerce offering," says Dunbar.
"There's several other sector-leading clients who have engaged us strategically to help define where their business is going over the next few years and I'm looking forward to being able to talk more about them and all our current work, later in the year."
