A new streaming service is coming, and this time, it would not let its users and viewers remain on one platform or service as Struum features a "ClassPass"-like service that combines several services into its systems. The company aims to partner with multiple subscription video-on-demand (SVOD) streaming platforms with the popular Netflix, Amazon Prime, etc.
A startup streaming service for 2021 may be a late beginning for a platform as various companies have already taken over and even dominated the market, but that does not Struum from pushing forth with its ideals. The platform aims to give birth to a new streaming service beyond the limitations and capabilities of the well-known subscription services present.
According to Struum's official website, the company aims for a simplified version of all the SVOD platforms, widely available now, rounding up the best and featured content from different companies. The service is said to differ from already present companies with Netflix, Hulu, Disney+, etc. because it would not directly compete with these services.
Strum: Simplified Streaming from Different SVOD Platforms
According to Tech Crunch, the new platform is already a heavily-backed startup that received an investment from a former Disney CEO who now owns an investment firm. Michael Eisner's Tornante Company is one of Strum's top backers, placing a massive deal of belief and trust on the soon launching streaming platform.
The new streaming platform would arrive in Spring and be available for subscription as soon as it launches public use. Streaming giants are a massive threat to the startup platform, but it is now working to partner up with small-scale streaming subscription services to feature their content on an aggregated platform.
Firstlight Media joined the investment for Struum and is known for their technology that helps video services to run and deliver an "ultra-scalable" cloud-native OTT platforms to drive consumer engagement. Also, investing in Struum is Gingles, an investment syndicate that supports the LGBTQ+ community and allies in the venture capital industry.
Strum Streaming for Niche Programs: Would Not Compete with SVOD Giants
2020 showed that video streaming is a massive part of society, which tripled because of the pandemic's emergence, brought by the coronavirus threat to the public. Lockdown restrictions and quarantine measures have pushed people into looking at home remedies for entertainment and recreational activities.
The surge of the world's reliance on streaming services boosted different companies' popularity and usage, including Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Apple TV+, YouTube, and more. According to Nielsen's Data, a massive 75 percent of streaming data are taken over by these companies and platforms last year.
Strum said that it saw more than 250 niche services for it to take over and specialize on, steering away from the streaming giant's content and its saturation over the industry. Smaller platforms and a specified range would be the basis for Struum's streaming, soon launching this Spring.
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Written by Isaiah Alonzo
