Somehow, Ant-Man continues to be a big risk for Marvel. After Guardians of the Galaxy, it's easy to assume that Marvel can do no wrong, but Ant-Man is yet another C-list comic book making its way to the big screen. This time, however, Ant-Man was saddled with a troubled production, multiple directors and a 10-year life-span...which isn't exactly a recipe for success.
Despite all that, there are plenty of people that are excited about the newest Marvel blockbuster. There are a lot of talented people attached to the film, but the marketing behind Ant-Man is what's getting people hyped. It all started with the trailer: the team debuted the "Ant-sized" version first, and is holding off on the full trailer until the Agent Carter premiere later tonight. It was both genuinely funny and intriguing enough to get people pumped, and the trend continues with the film's first official poster:
Heroes come in all sizes w/ the 1st #AntMan poster! Don't miss the new teaser during #AgentCarter at 8/7c on ABC! pic.twitter.com/y44XfwmYS4
— Ant-Man (@AntMan) January 6, 2015
Fans have been waiting for a long time to see Paul Rudd in the suit, but this probably isn't what they were thinking of. Again, it's a clever way to tie the movie in with the hero's power. A lot of people probably don't know who Ant-Man is, but it's clear from the get-go that his powers have to do with size. Yeah, it's funny, but it's also informative.
Of course, the poster above is only the "Ant-sized" version; the full poster debuted over at Entertainment Weekly, and features a much closer look at the suit:
It's still not much to go on, but with the new poster and new trailer, it seems like Marvel is finally ready to pull the curtain back on its strangest movie yet. There's a good chance that Ant-Man could be the next Guardians of the Galaxy, but there's also the chance that it ends up like that live-action Fantastic Four movie (and not the one from 2005, either):
Ant-Man is set to hit theaters on July 17, 2015.
