In an older tool that was released way back in 2017, Instagram has become able to cross-post stories to Facebook by simply enabling the "share to Facebook" feature. This has then been a ritual as users would first post on Instagram and have their posts cross-posted to Facebook, but now, we will be able to do the reverse any time soon! The feature will make quite a lot of things more convenient for the users of Facebook.
The Facebook user base and its distinct personality
Facebook is quite different from other Social Medias because of the personality of its users. The difference between Facebook and Instagram is the type of content being shown on each Social Media and how they differ from one another. When it comes to Facebook, users usually focus more on the words they are using and not too much on the pictures while Instagram, on the other hand, is heavily focused on visuals. Facebook is also able to post certain links in a very presentable manner, while Instagram likes to focus more on original content!
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The discovery was made by a certain app researcher
Jane Manchun Wong, who is an app researcher, has found out about the experimental "share story to Instagram feature" by toggling the story privacy settings and activating the "share to story" button. This may seem like just a simple feature, but for those who often use multiple social media platforms, this feature could be very beneficial both for personal and professional uses. With the use of this feature, users will be able to optimize their social media platform presence.
The formal testing has already begun
Although the official use of this feature is not yet open to the public, there have been reports that confirm that this feature is now being tested to make sure that it runs smoothly and without hassle. We might be able to experience this feature soon, but the official availability has not yet been announced. This may seem like a simple feature, but the cross-app publication is a little bit complex because the posts still have to be automatically edited and transformed into Instagram's preferred size, pixilation, and other specs.
The feature might lack a few functions
One thing that this feature still has to work on is the duplication of entries to both apps to make sure that the entry still follows what users want to see and makes sure that users do not experience the hassle of having to view the same story twice. This simple setback won't take too long to fix and should not be a problem once this feature is officially launched. Instagram and Facebook are two heavy social media platforms that hold a huge amount of users.
The cross-platform feature can start a trend to make most social media platforms compatible with each other, and instead of having to compete with each other, these different social media platforms can work together to optimize the user experience.
