Call of Duty: Modern Warfare has recently released its newest downloadable content or DLC named "Outback Relief Pack." Interestingly, all the proceeds from the said selling of DLC will be 100% donated to the victims of the continuing massive bushfire in parts of Australia.
An amount of over $1.6 million was collected from this charity event, and Call of Duty is expected to send it to a humanitarian aid organization that was helping victims in Australia.
Australian bushfire victims to receive over $1.6 million from Activision's Call of Duty
On Monday, Feb. 3, Activision proudly announced that they had received over $1.6 million from their Outback Relief Pack DLC that were sold from Jan. 12 to 31.
On the first day of its selling, the company already said that all proceeds from the DLC would be donated to a California-based non-profit organization called Direct Relief.
"The Activision partnership, from my understanding, was a bit of a surprise," Direct Relief CEO Thomas Tighe said in a phone interview with The Post. "They saw what we were doing in Australia and offered to help."
Direct Relief has been helping victims from Australian bushfire by giving out free N-95 masks from their resources.
"This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful," said Thomas Tighe, Direct Relief President & CEO. "Most importantly, the Call of Duty community's amazing support will translate directly into help for people in Australia," added by him.
Call of Duty's message to all COD players
Call of Duty expressed their gratitude to all COD players that helped on the Australian bushfire proceeds by saying that they "will put the donation to an action."
"Call of Duty players around the world came together in support of this terrible tragedy. We're honored to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action," said Byron Beede, general manager and executive vice president of Call of Duty at Activision.
Direct relief's partnership with other gaming companies
According to the Washington Post, this was not the first time that Direct Relief partnered on a gaming company to help a certain environmental catastrophe.
In 2015, Destiny developer Bungie raised over $1 million to help the victims of the powerful earthquake that shook Nepal. Zynga has also been partnering with Direct Relief since 2011 and raised an amount of $1.9 million to help the organization's emergency response activities.
Australian bushfire update
Though the world is now more focused on the Coronavirus spread around the world, Australia is still suffering from its massive bushfire that has now taken 25 lives and more than 14 million acres of land destroyed.
