Apple and New York’s New Museum are teaming up for a very special project that is bringing art to the streets using augmented reality technology.
[AR]t Exhibit
The road in New York suddenly turns into a rainbow, poems suddenly appear in the sky, and people are suddenly welcomed to a virtual world. No, this is not magic, but a unique art installation that people can enjoy starting Saturday, Aug. 10.
In collaboration with New York’s Art Museum, Apple is using its AR technology to create a one-of-a-kind experience that would give people a chance to experience art as they are walking down the street. [AR]t is a guided walking tour that features AR art from artists Nathalie Djurberg, Nick Cave, Hans Berg, Cao Fei, Pipilotti Rist, Mr. Giorno, and Carsten Höller.
For the tour, artists created AR artworks that are choreographed into the area where viewers will be walking on. For instance, poetry by Mr. Giorno will suddenly appear in the sky and the path turns into a rainbow. Ms. Djurberg and Mr. Berg’s artworks, meanwhile, involve a hollow that appears in the bark of a tree and then the phone suddenly becomes a window to a virtual world.
Art Walk
The exhibit will be launching in New York, San Francisco, Hong Kong, Tokyo, London, and Paris. All these locations will be featuring the same set of artworks and will begin at an Apple Store. The New York walk will begin at the Apple Store on Fifth Avenue, the San Francisco walk at Apple Union Square, the London walk at Apple Convent Garden, the Paris walk at Apple Marché Saint-Germain, the Hong Kong walk at Apple Causeway Bay, and the Tokyo walk at Apple Shinjuku.
The tour is free and open to the public, and those who want to experience it simply need to sign up for the scheduled event. Then, they must go to the Apple Store where they will be provided with headphones and an iPhone, though they can also bring their AirPods. The entire walk is about 1.5 miles (2.4 kilometers), so attendees should only bring what they need.
