The Razer Toaster is finally in the works, as announced by its cofounder and CEO Min-Liang Tan on Monday.
Tan shared on Twitter that he has already liked the "Give Us the Razer Toaster" Facebook page and that he will soon tap his team to work on the toaster.
"I'm going to put together my team of designers and engineers," the Razer CEO said. "It will take a few years — but I'll be sure to share the progress — and make it a community affair."
For Butter or For Toast
Since 2013, fans have been requesting the company to develop the toaster, although Razer has been taking everything in jest for many years. Tan took the challenge for the page to reach 1 million likes, completely unaware that the campaign would make it.
The company has even set up a fake Razer Toaster page in 2016, complete with the name "Project Breadwinner." The toaster even had the tagline "first gaming-grade kitchen appliance built for gamers, by gamers."
The joke came with a really convincing but funny presentation as to why a Razer Toaster makes sense. The company included some high-quality images and clips, a few interviews with supposed experts, and a questionnaire asking fans which features they would like to see.
The main point was that a toaster from a gaming hardware company is ridiculous. However, instead of proving that building such a device is a bizarre idea for the company, the April Fools project heightened fans' excitement even more.
A few years later, the Facebook page has gained more than 44,000 likes and Razer Toaster tattoos for 12 dedicated fans. The Razer CEO said each tattoo would be worth 100,000 likes.
Mark Withers, the fan who started the campaign as well as the Facebook page, shared on April 30 that it was a success.
"The Razer Toaster has just officially been confirmed by @minliangtan. I may or may not be bawling my eyes out from pure joy," posted Withers on both Facebook and Twitter.
What Features to Expect
One of the many features fans have been requesting for the Razer Toaster is the ability to imprint its logo on the bread once it's toasted. Wi-Fi compatibility and other connectivity features were also requested so that consumers can use their phones to operate the toaster.
In relation to the new Razer project, other ambitious fans are pushing for the company to build its own kitchen appliances, which the CEO quickly dismissed, stating that it "isn't going to happen. Ever."
