Oh Twitter, it's such an educational place for us. And if you follow your favorite brands on the popular social media site, you may have noticed that they too enjoy learning about trendy slang words.
In an attempt to appeal to Millennials, brands are using words such as "bae," the endearing term for baby and "on fleek," the phrase started by a Vine about eyebrows. And one Twitter account is tracking them all.
The Twitter account @BrandsSayingBae, which has over 15,000 followers in just three days, complies all the tweets from brands that use slang words in their tweets.
But if it's breakfast food you are hungry for then IHOP is place to go.
And don't worry, the 'cakes are on fleck.
Not only does this new bae tweet trend help branding, it also increases social engagement between companies and consumers.
Brands Saying Bae also pokes fun at the ones that fail while trying to fit in with the younger crowd.
For example, Arby's just needs to stop.
AT&T who has just partnered with BAE, a British aerospace and security company, hopped onto the trend even though the two versions of "bae" are so different.
The thirst to be cool is real.
[Photo Credit: DiGiorno Pizza/ Twitter]