Oh Twitter, it's such an educational place for us. And if you follow your favorite brands on the popular social media site, you may have noticed that they too enjoy learning about trendy slang words.
In an attempt to appeal to Millennials, brands are using words such as "bae," the endearing term for baby and "on fleek," the phrase started by a Vine about eyebrows. And one Twitter account is tracking them all.
The Twitter account @BrandsSayingBae, which has over 15,000 followers in just three days, complies all the tweets from brands that use slang words in their tweets.
Wonderful. pic.twitter.com/fGt6ltN49X
— Brands Saying Bae (@BrandsSayingBae) December 27, 2014
But if it's breakfast food you are hungry for then IHOP is place to go.
God... this is just so engaging and relatable. pic.twitter.com/s9MdkPIfGc — Brands Saying Bae (@BrandsSayingBae) December 29, 2014
And don't worry, the 'cakes are on fleck.
Breathtaking. This is what it's all about. pic.twitter.com/C57bQjEPih
— Brands Saying Bae (@BrandsSayingBae) December 30, 2014
Not only does this new bae tweet trend help branding, it also increases social engagement between companies and consumers.
Now this is good #branding and #social #engagement. It's not just someone roleplaying as a sentient restaurant. pic.twitter.com/kWYMiXbIfM — Brands Saying Bae (@BrandsSayingBae) December 29, 2014
Brands Saying Bae also pokes fun at the ones that fail while trying to fit in with the younger crowd.
For example, Arby's just needs to stop.
Do whatever it takes to connect with your customer base. pic.twitter.com/Ih4LPtMFGi
— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
AT&T who has just partnered with BAE, a British aerospace and security company, hopped onto the trend even though the two versions of "bae" are so different.
The evolution of a brand. Inspiring. pic.twitter.com/3yocN23LY6 — Brands Saying Bae (@BrandsSayingBae) December 28, 2014
The thirst to be cool is real.
Walmart is extremely uh... *consults Urban Dictionary* thirsty. Walmart is thirsty. On fleek doe. pic.twitter.com/g4GcWv4pHt
— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
[Photo Credit: DiGiorno Pizza/ Twitter]