Taylor Swift and all her revengeful glory can be seen roaming around a ritzy estate in her new music video for "Blank Space." And while the video for her latest single was dropped a day early by Yahoo, Swift proved she was one step ahead, announcing the release of an accompanying interactive app.
In what she calls a "cinematic interactive musical experience," Taylor Swift fans can virtually explore the mansion seen in the "Blank Space" video and follow the singer as if they were right alongside her.
"The app is a cross between theater, a music video and a video game," said "Blank Space" video director Joseph Kahn. "I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down."
While the song plays in the background, the app is a 360 degree experience where users are not limited to see only what Swift is doing. Users can explore rooms in the mansion without Swift, while the singer runs off to fight with her love. Users can interact with other characters that do not make an appearance in the linear music video, including a butler, and each character has their own story lines.
Users can also pick up 41 secret objects that are semi-hidden in the rooms that show never-before-seen photos of Swift. User's win the "game" by collecting them all. Since the song is under five minutes long, users can repeat the track to continue to find all objects or freely roam around.
Swift's "Blank Space" video was filmed over the course of three days in September at two different locations in Long Island, NY.
The app, which is presented by American Express Unstaged, is available for Android and iOS.
[Photo Credit: Eva Rinaldi/ Flickr]
