Microsoft's Lumia 535 smartphone, a Nokia handset minus the Nokia brand, is a good fit for those who like to take selfies, but that's pretty much the extent of positives given reviews.
The device includes a quad-core 1.2 GHz Qualcomm Snapdragon 200 processor with a 5-inch 960 x 540 pixel display. The device is a little bigger than its predecessor, the Lumia 530, but is also a little slimmer.
The specs clearly aren't flagship material, but that doesn't seem to have been a goal for Microsoft. The device won't rival the Samsung Galaxy S5 or the Apple iPhone 6, as it's aimed at a more budget-conscious market. The device is not being sold in the U.S., but in Europe it costs a measly 110 euros, or around $135.
One of the main selling points is clearly the front-facing camera, which is a 5-megapixel wide-angle camera.
"Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services free and out-of-the-box, a 5-MP wide-angle front-facing camera and a spacious 5-inch, qHD screen -- all at an affordable price," said Jo Harlow, corporate vice president for phones at Microsoft, in a statement.
While the device only includes 8 GB of on-board storage, Microsoft is combating that problem by including a microSD card slot and 15 GB of OneDrive cloud storage for free.
The Lumia 535 signals a plan for Microsoft when it comes to mobile devices. While the company doesn't have a device to rival flagships from Android device manufacturers, the company is targeting the low-end market this holiday season instead.
Microsoft announced last month it would be dropping the Nokia brand name to remove any confusion that customers might have after the company bought Nokia's mobile device business for a whopping $7 billion.
The confusion would come from the fact that Nokia itself still exists as a company but is instead focusing on its network equipment and its Here mapping technology. Microsoft aims to establish itself as the owner of Nokia and the software company that powers it, so labeling the device as a Microsoft device is a natural starting point.
While the device is being hailed as a solid budget smartphone, it's also becoming known for the lack of power that it has to offer. Microsoft certainly has a plan going forward, but if that plan is to offer competitive devices then it will likely need to bring more powerful offerings to the table.
Note: This story was updated to correct the model number in the headline and first paragraph to Lumia 535.
