Microsoft teases another image of the first Lumia smartphone that will bear the tech titan's name as it continues its branding campaign across its handsets division.
While the first teaser image showed off Microsoft's branding on the back of the Lumia smartphone, the latest image offers a look into the Microsoft Lumia's eye.
Little is known about the Microsoft Lumia handset, but the phone is expected to fall into the middle of the pack as far as pricing and features go. Text alongside the latest teaser falls in line with those expectations.
"Microsoft is delivering the power of everyday mobile technology to everyone," states Microsoft in a blog post on its Conversations website.
The specs of the Microsoft Lumia, which will release on Nov. 11, are expected to to be similar to those of the recently released Nokia Lumia 830, last of its name.
The Nokia Lumia features a 10-MP camera, 5-inch screen and a resolution of 1280 x 720. The handset is powered by a quad-core Snapdragon 400, is equipped with 1 GB of RAM, fitted with 16 GB of internal storage and runs on Microsoft's Window Phone 8.1 mobile OS. It has a microSD card slot that will hold cards for up to 128 GB more storage.
Tuula Rytilä, Microsoft's senior vice president of marketing for phones, previously said his company is looking forward to showing off the Microsoft Lumia, but the new handset wouldn't make the Nokia Lumia 830 a dated product.
"This is, of course, a natural progression as all devices that once came from Nokia now come from Microsoft," said Rytilä at the time.
Microsoft gained the rights to use the Nokia brand for up to 10 years after it acquired the company's handsets business, the bulk of its operations, for $7.2 billion in April.
In late October, Microsoft's French division announced that the company would began stamping its own name on new products in place of the Nokia band. The roll-out started in France and will spread to other regions from there.
Microsoft's rebranding of its handsets division could help bolster its Windows Phone 8.1 OS. The mobile OS has had its peaks, but it still lays claim to a small portion of its market.
Windows Phone currently holds about a 2.38 percent share of the mobile OS market, Android claims about 46.38 percent market share, and iOS's claim is about 44.23 percent.
While rebranding its Lumia products could help unify the its handsets brand in the minds of consumers, Microsoft has been working to bolster Windows Phone 8.1 adoption on another front. To encourage app development on the platform, Microsoft has allowed developers to fill ad space with "plug and play" ads from a third-party network in Windows Phone apps.
