The latest mobile game by Nintendo, Fire Emblem: Heroes, has successfully launched for both the Android and iOS platforms.
On its first day, Fire Emblem: Heroes already earned millions for Nintendo. Interestingly, though, a trend among players is the repeated deletion and re-installation of the game as they hope to acquire either stronger characters or their favorite characters in the Fire Emblem franchise.
What Is Fire Emblem: Heroes All About?
Fire Emblem: Heroes features a brand new story about two warring kingdoms, with a combat system that features characters being moved around in an 8 x 6 grid to fight against opponents.
One of the major selling points of the game, which is free-to-play but with optional in-app purchases, is that it brings over characters from previous titles in the Fire Emblem franchise. To summon new heroes, players will need to use up orbs that can be acquired by either playing the game or by paying real-life money.
Why Are Players Deleting And Re-Installing The Game?
When players start Fire Emblem: Heroes, after going through the mandatory additional data installations, they will eventually receive 20 orbs. Players receive 15 orbs from completing the tutorial, two more orbs just for logging in and three orbs from the first three missions.
A total of 20 orbs is the recommended cost for a session of summoning multiple heroes, as each hero summoned beyond the first lessens the cost. Players are urged to use their first 20 orbs, obtained rather easily, to fill out their party at the start of the game.
The summoned heroes are, however, completely random and this is where deleting and re-installing the game comes in, as it will take some time for players to collect their next 20 orbs after the first batch. After summoning five heroes using the 20 orbs, players who are not satisfied with who they received can start fresh by deleting the game, repeating its download and installation, and once again going through the early parts of the game until they get the chance to use the first 20 orbs to make their first five summons.
Players re-roll the game for primarily two reasons, and that is to make sure that they get a strong team at the start and to begin the game with their favorite Fire Emblem character in their party. It does not help that characters also come with ratings of one star to five stars, so some players do not stop until they get their favorite character in five-star form.
Will Fire Emblem: Heroes Be Successful?
Amid all the re-rolling, Fire Emblem: Heroes is already off to a great start. According to Sensor Tower, Fire Emblem: Heroes pulled in worldwide revenues of $2.9 million on the first day of its release from in-app purchases.
The amount, however, is lower than the $8.4 million that the first mobile game of Nintendo, Super Mario Run, made on its first day. However, it might not be a good comparison because of the $10 paywall of Super Mario Run, which meant that players had to pay $10 right away to unlock all of the game's features. A better comparison would be against another popular mobile game, Clash Royale, which made $1.4 million on its first day.
As such, Fire Emblem: Heroes had a relatively successful launch, with the potential to make long-term revenues for Nintendo through its in-app purchases.
