Looks like Tinder is the new app in town. People are now spending more time on Tinder than Facebook.
According to the New York Times, Tinder users spend 90 minutes a day on the popular dating app, trading in "liking" a crush's post for swiping their way through potential hook ups, whereas Facebook users only spend 40 minutes scrolling through news feeds.
People log into Tinder 11 times a day, women spending 8.5 minutes and men 7.2 minutes swiping profile photos to the left and right.
While Facebook is perfect for reconnecting with old high school friends and liking family photos, Tinder allows users to make new connections. Besides, when it comes to dating platforms, sex sells. And there is nothing super sexy or easy about Facebook stalking.
Tinder provides an experience that is similar to real-life connections. You see someone in person and if you like what you see, you begin communication and see where it goes.
"There is this idea that attraction stems from a very superficial outlook on people, which is false," said Tinder CEO Sean Rad. "Everyone is able to pick up thousands of signals in these photos. A photo of a guy at a bar with friends around him sends a very different message than a photo of a guy with a dog on the beach."
Still, Facebook has more users than Tinder, with no signs that people will leave the social networking platform. 57 percent of adult Americans reported using the site. While Facebook has more users, the behaviors of these users are more diverse. That is what makes Tinder so successful, the simle format makes it easy and welcoming to people.
Then there's this whole game aspect of the app. It becomes addictive because there are plenty of fish in the virtual sea. Don't like what you see? Keep swiping. Chances are you will stumble upon a photo you like. Swiping left and right is not as time-consuming as other dating apps.
While people will continue to procrastinate on Facebook, when it comes to meeting new people, it looks like people will continue to swipe on.
Photo Credit: Denis Bocquet/Flickr
