To the left, to the left. Research shows that women may have a harder time "liking" someone on Tinder than men. At 46 percent, men were found to be three times more likely to swipe to the right compared to the 14 percent of woman on the popular dating app.
Women spend eight and half minutes swiping left and right compared to the seven minutes men do in a single session. Tinder users on average log on 11 times a day.
According to Tinder, the app matches more than 12 million users at the same time and processes over a billion swipes to the right (meaning you "like" someone) and left (you don't).
Although the company has not revealed how many users are on the app, an anonymous source told the Times it is reaching the 50 million active user milestone.
Tinder's success can be linked to its quick approach. Don't like what you see? Just send them to the virtual box to the left. Instead of using the dating method sites like eHarmony use, that claim they are making love connections based on calculated algorithms, Tinder cuts the crap and goes straight to the point. Something we tend to do in real-world dating.
"When was the last time you walked into a bar and someone said, 'Excuse me, can you fill out this form and we'll match you up with people here?'" Tinder CEO Sean Rad said. "That's not how we think about meeting new people in real life."
Whether or not Tinder's dating approach is working depends on the users— and according to men, it is.
Photo Credit: Ed Yourdon
