Luxy is the new dating app for smartphones that is being billed as "Tinder, minus the riffraff," as it looks to become the matchmaker for rich people.
Luxy was launched back in May for iOS and in September for Android, catering to rich users that only wants to mingle with their fellow rich people.
According to the CEO of Luxy, with the jump in popularity of high-speed online dating, the app filters out the low-income prospects of each neighborhood so that its users will only mingle with rich people just like themselves.
The identity of the CEO of Luxy remains hidden, as he is only identified by a spokesman for Luxy as Tim T.
Darren Shuster, the spokesman for Luxy, said that they decided to keep the CEO's identity hidden because of the expected criticisms that the app will generate.
According to Shuster, the average income of the male users in Luxy is $200,000. The development team of the app is currently working on a system to verify the income of its users, but for now, it is the community of Luxy that is policing itself for unwanted users.
"If you show up in a 20-year-old VW Bug, and request to meet at McDonald's, you won't last very long on Luxy," said Shuster. "Look, these members drive the best cars, hang out at the fanciest hotels, live in the biggest houses, wear the best clothes. It doesn't take long to weed out those who belong on a different kind of dating site."
According to Luxy, people that are currently on the app are CEOs, doctors, professional athletes, investors, lawyers, entrepreneurs, fitness models, beauty queens and Hollywood celebrities.
Google Play downloads so far have been less than 100, which could mean that all the rich people are using iPhones. The exact number of downloads for iOS devices will not be known, though, as Apple does not provide download figures.
Luxy decides the perfect match for its users by first asking the products that the users consume. Users first send in their five favorite luxury brands, and then the app matches the user to other users that have similar favorite luxury brands.
Just like Tinder, users can then browse through the profiles of other users in Luxy. Users can tap the profiles of people they like and then swipe away the users that they don't like. If two people like the profiles of each other, Luxy sets the two users up for a chat.
Luxy is just one app in a current trend of apps and services that are aimed for rich users. The Netropolitan Club is another service that is geared as the 'Facebook for the rich,' as users that wish to sign up for the club need to first pay a one-time joining fee of $6,000 and an annual membership fee of $3,000.
