Feel the need to upload a new photo on Instagram every day? You are not the only one. With more than 150 million monthly active users, Instagram continues to be the social network preferred among teens. With 21.9 billion pictures uploaded on the photo-sharing app, it's hard to image how tall a printed stack of these photos would be, that is until now.
Hosted by Photoworld, a photo-printing site that is part of Europe's largest photo company CEWE Ltd, an interactive piece digitally and visually conceptualizes how high uploaded Instagram photos would reach if they were all printed.
"Ultimately, we want to participate in conversations online related to photography," says Mark Johnstone, VP of Creative at the online marketing agency Distilled that was behind the Photoworld project, in an email. "So much of our activity these days is digital and it can be hard to put those things into a concrete context that we can relate to."
Click image to open interactive version (via Photoworld).
To create the Photoworld interactive piece, Johnstone's team that included data journalist Volodymyr Kupriyanov, designer Leonie Wharton, developer Richard Westenra and copywriters Harriet Cummings and Beverley Reinemann, took into account the number of photos uploaded to Instagram each year and the thickness of a Polaroid photograph to find out how high the photos would reach.
"I'm not sure people will quite be able to appreciate just how tall the stack of photos would be, but at least it gives them some way of looking at the volume of activity on Instagram in a 'real world' setting," Johnstone says.
The Photoworld interactive piece found that at 443 meters, the height of photos uploaded to Instagram every 37 minutes would be as tall as the Empire State Building. Not that impressed? Well, the height of photos uploaded every 12 hours would be as tall as Mount Everest at 8,848 meters.
How tall would all the Instagram photos uploaded in a year be? Passing the height of the Red Bull space jump and flying past the edge of Earth's atmosphere, the 21.9 billion Instagram photos uploaded in a year would reach 6,351 kilometers.
At the current rate of Instagram users, we imagine that the interactive printed stack will only continue to grow throughout the years.
"The use of mobile is only going to rise for the foreseeable future. And Instagram is a very strong single-purpose app, which has allowed it to hold a very strong position," Johnstone says. "It's fast. It's visual. It allows you to express yourself in a quick, fun and shareable way. "
Travel to the top of the Instagram stack by checking out the interactive piece below.
Click here to open interactive version (via Photoworld).
[Photo Credit: Photoworld]
