Shazam, a music identification app, doesn't only want to provide audio content for its users, the company also wants to bring to the forefront a slew of videos as well. It currently doesn't have its own music video network, which is why the company decided to partner with Vadio.
There are about 120 million people using Netflix on a monthly basis, and Shazam was downloaded over 1 billion times since it was introduced. Clearly there's a huge market here for the music app to take advantage of, and music videos is the right step.
For those who are worrying that the videos might auto-play similarly to the Vevo app, this is not the case. Users will be required to manually kick start a video, and from there, another video will cross-fade into focus after the first has been concluded.
"We continually look for new ways to expand the ways in which our users can discover music," said Fabio Santini, Chief Product Officer for Shazam. "We want to give fans a great reason to spend more time with Shazam by giving them access to a rich and immersive music video experience. In turn, this creates new revenue opportunities for artists and, moreover, powerful ways of gaining exposure for brands."
We know that Vadio shares ad revenue with content creators, so they could make a decent profit if the platform takes off through Shazam.
It should be noted that Vadio is basically a mashup of Vimeo and Outbrain. The company's technology is used to digest premium video content, which is mainly music videos. These videos are distributed and monetized using advertisement similarly to YouTube.
Vadio is expecting a huge boost in video traffic due to its partnership with Shazam. The partnership makes it possible for Vadio to have its content reach over 190 countries around the world. Furthermore, when a user 'Shazam' a song, they will be provided with both video and audio content.
Videos can be curated by editors, so look out for specially selected videos in a playlist that targets certain demography.
While this is great, we should point out that Vadio does not offer an offline option where users can bookmark their favorite videos and channels for watching on the go. This is something that could be added in the future to make the service more competitive.
Shazam's most notable feature addition, is one that allows the user to have a peek at artist's music taste
With Vadio on the rise, Vevo is bound to get some serious competition. However, Vevo is almost unmatched right now due to its partnership with YouTube and a plethora of music icons from all around the world.
