A new Viagra television commercial taps a blue-eyed blonde woman to convince men to buy the blue pill.
Viagra is an erectile dysfunction drug developed by Pfizer. The drug is the top-selling erectile dysfunction drug worldwide and the sixth biggest generator of revenue for Pfizer. However, the availability of cheap erectile dysfunction drugs and the recent expiry of Viagra's patent have led to the drop of its total sales.
Currently, Viagra is available at a relatively high price and is facing stiff competition from rivals. In a bid to increase the sales of Viagra, Pfizer has opted for a new strategy with which it hopes to attract more customers.
Viagra's new TV ad features a beautiful mid-aged blonde woman in a blue dress. The woman addresses the viewers by looking directly in the camera.
"So guys, it's just you and your honey. The setting is perfect. But then erectile dysfunction happens again," says the woman in the advert.
The woman continues and says that many people have difficulties getting an erection and keeping an erection. She also encourages viewers to talk to their doctors about erectile dysfunction and using Viagra.
The latest Viagra ad is not just the first to feature a woman, but also the first company advert in which the word "erection" instead of "erectile dysfunction" or "ED" is used.
The market for erectile dysfunction drug is massive worldwide. Around 50 percent of males over the age of 40 years suffer from ED occasionally or always. However, only 10 percent of the affected males take regular medicines to address the issue.
Dr. Irwin Goldstein, President and Director of The Institute for Sexual Medicine, who has researched on sexual disorders for several decades, suggests that having a woman talking about ED makes more sense as women are more upset about ED in their partners than men. ED can also result relationship issues and many women also loses interest in sex.
Dr. Goldstein also indicated that many men do not want to visit their doctors for ED issues. The Viagra ad may convince men to use the blue pill. He also suggests that the latest Viagra ad may encourage even women to talk to their partners and encourage them to visit their healthcare professionals and discuss about ED and the use of Viagra.
Some market experts believe that it is a unique strategy taken by Pfizer to attract more people to use Viagra.
Check out the video of the latest Viagra ad.
