Google is reportedly working on an in-house smartphone, heating up the market and essentially taking on the iPhone.
Needless to say, the Mountain View company already had a hand in a couple of other mobile devices under the Nexus brand, where it partnered up with manufacturers such as Huawei and LG to build them. This time around, it looks like it's going to handle everything, from the hardware to the design.
According to The Telegraph, sources familiar with the matter told it that Google is already talking plans with mobile operators regarding the handset in question, but not one carrier has been named yet.
What this entails is that the company won't be limited to the restrictions of other manufacturers. In other words, it'll have more control not only over the hardware but also the software, not to mention that it'll possibly push out a device that's capable of making the most out of the Android OS a whole deal better compared with the current brood.
On an interesting note, this move could also more or less be Google's answer to untimely Android updates — other than shaming smartphone makers who are at fault of this, that is.
"They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they'll seek to control it more, more like Apple," Ben Wood, CCS Insight analyst, tells The Telegraph.
This goes without saying, but the presumed solution only applies to the rumored handset.
What's more, if this holds true, the competition in the industry will become more intense, particularly for the likes of Samsung and Apple, some of the top brands that's dominating the scene. To put it differently, a contender holding the Google name is not something to trifle with.
For the record, the company will continue to team up with manufacturers and provide support for Nexus devices, so there's nothing to worry about on that front. It seems that what the company intends to do is to deliver a premium smartphone that can go toe-to-toe with the iPhone and the iOS, which is Android's archenemy.
As for the release date, it's expected to be later this year, if the word of a senior source is anything to go by.
Of course, nothing is set in stone just yet, so it's advised to take this news with the standard grain of salt.
With all said and done, feel free to drop by our comments section below and tell us what you think of this possible development.
