After several failed and flat launches, Fisker Automotive is back with a pair of new names. The company, rebranded Karma Automotive, let slip the name of its comeback electric car, the Revero.
Karma Automotive plans to officially introduce the Revero to the public this summer. The car will bring with it a new battery, a new charger, and new electrical controls, according to a report from the Wall Street Journal.
The car will retain the form factor of its predecessor, but it'll incorporate BMW parts this time around. BMW will supply the Revero's charging system and electric vehicle controls, but consumers will need to look hard to notice the changes, according to Karma Chief Marketing Officer Jim Taylor, a former General Motors executive.
"There are huge, serious, major upgrades throughout the electronics systems, wiring, charging, battery," said Taylor. "It just won't be visible to the naked eye."
The company's last car, the $100,000 Fisker Karma, was only in production for barely two years in 2011 to 2012, before it was hit by recalls and the automaker was forced into bankruptcy. Before it finally got that car off the production line, the company struggled to launch it for several years.
Apparently taking lessons from its past stalled launches and post-release problems, the company, according to Taylor, is trying to keep expectations of the Revero in check.
"If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility," Taylor said. "We are being careful about making promises [because] things happen in car development."
Taylor has declined to talk about the Revero's price, but he stated that the company plans to show off the car in either July or August and will begin taking early orders for it later this year.
The landscape has changed drastically while Karma Automotive has been working to establish itself in electric vehicle industry. Tesla was around before it, but the older company has asserted itself as the top dog in the industry with a range of electric vehicles.
