A graphic video showing Ray Rice knocking out his future wife Janay Rice released by TMZ on Sept. 8 prompted outrage and an indefinite suspension for the Baltimore Ravens running back from the NFL. It also inspired many women to tell their own stories of domestic abuse.
"#WhyIStayed" and "#WhyILeft" began trending on Twitter after Rice's video hit the Internet. Mostly female Twitter users, although there are some men participating in the hashtag campaign as well, are using the hashtags to share haunting and sobering stories of why they decided not to leave their partners after experiencing domestic abuse and why they eventually did break the relationship off, respectively.
Beverly Gooden, a human resources manager from Charlotte, N.C., created the hashtag after seeing so many people question why Janay Rice would stay in an abusive relationship with her husband. Gooden's ex-husband physically abused her for more than a year, and she decided to share that story on Twitter with "#WhyIStayed."
Thousands of other Twitter users began sharing their stories of emotional and physical abuse in relationships. This has helped spark a much-needed public dialogue on domestic violence, which has (for the most part) inspired many to see the issue as not so cut-and-dry.
Unfortunately, with every hashtag campaign, there's always a company that participates in it for promotional purposes. For this hashtag, the unlucky winner was DiGiorno Pizza, which posted a tweet with "#WhyIStayed" without knowing what the hashtag was all about.
The tweet has since been deleted, but as with most things that hit the Internet, it lives on in screenshots. The company later apologized on Twitter.
Many hashtag campaigns intended to raise awareness of women's issues have taken off on Twitter in recent years. Similar to "#WhyIStayed," "#YesAllWomen" was created to comment on society's perception that men are entitled to behave toward women however they choose in the wake of Eliot Rodger's deadly shooting at the University of California at Santa Barbara in May. In response to the kidnapping of hundreds of teenage girls by terrorist group Boko Haram in April, "#BringBackOurGirls" attempted to raise awareness of the tragic event on Twitter. "#EverydaySexism" has remained a popular hashtag where women share their experiences of the all-too-common misogyny they encounter in their daily lives.
Perhaps Gooden explains the power of these hashtag campaigns best in her blog post on why she created "#WhyIStayed." "I believe in the power of shared experience. I believe that we find strength in community," Gooden wrote. "I hope those tweeting using #WhyIStayed find a voice, find love, find compassion, and find hope."