T-Mobile's aggressive promotions to get more users to switch to its network from other carriers is apparently paying off.
According to the latest data, a whopping 42 percent of the new phone activations T-Mobile saw in the first quarter of this year came from users who switched from rival carriers.
This means that nearly half of T-Mobile's new phone activations can be attributed to new customers who left their carriers for T-Mobile's network, if the estimate from Consumer Intelligence Research Partners (CIRP) turns out to be accurate.
"CIRP finds that among major mobile phone companies, T-Mobile (including MetroPCS) had the greatest gains, retaining customers at a similar rate as other carriers with much greater switching from other carriers," reads the report. "Sprint (including Boost Mobile) also had significant gains, but lost customers at almost the same magnitude. Similarly, both AT&T and Verizon had customer gains barely offsetting losses such that they grew slightly in the quarter."
At the same time, it seems that only 18 percent of the customers considered at risk of leaving T-Mobile actually left.
Sprint, meanwhile, saw 30 percent of its new activations in the first quarter, from January through March, coming from users who switched from another carrier. The same report shows that 27 percent of the Sprint customers considered at risk of leaving the network actually left, so that basically negates the percentage of new additions.
Verizon, meanwhile, saw 14 percent of new phone activations from users switching from a rival carrier, and it lost 17 percent of subscribers considered at risk of fleeing its network.
AT&T reportedly saw only 10 percent of new phone activations from users coming from a rival carrier, and lost 16 percent of subscribers considered at risk of leaving the network.
Overall, it looks like T-Mobile was the most successful when it comes to attracting new customers, as well as retaining its existing ones.
The Uncarrier will likely gain even more customers in the following period, especially with attractive offers such as the Spring Break Promo it launched recently. Removing caps for popular music streaming services also boosted the hype, and adding the hottest flagships such as the HTC 10 and Samsung Galaxy S7 to its lineup will surely tempt more users to join its network.
