Jon Stewart signed on for a four-year production deal with HBO to create original short-form digital content for the network back in November 2015 and it seems we finally have an idea about what one project will be.
On April 19, the cloud graphics company OTOY, Inc. announced that HBO and Discovery Communications acquired an equity stake in its company to enable it to develop and distribute holographic digital content to its consumers. None of the companies involved in the acquisition revealed how large the stake is but, considering HBO's plans for its content production, it could be pretty large.
OTOY is working with Jon Stewart in the development of new technology that will enable him to create original short form digital content -- according to his contract with HBO -- so it only makes sense that the network would take an interest in the company. Then again, HBO's competitors have already released original virtual reality and holographic content across platforms so the network is, in a way, trying to get back in the game.
"OTOY has a roadmap for the future of entertainment and technology. Their creativity and drive perfectly aligns with HBO's," HBO's Programming President Michael Lombardo stated.
"OTOY's mission is to make holographic and immersive content a mass market proposition for consumers, artists and publishers alike [...] we couldn't be more excited to work together to map out the future of entertainment," OTOY Founder and Chief Executive Officer Jules Urbach said.
Stewart's content will be made available in HBO NOW and the network says that it will be refreshed multiple times throughout the day.
Stewart, for his part, is obviously pleased with the acquisition because he expressed his wonder and excitement about OTOY's technology, noting that it is a limitless creative platform.
"My dream is to someday understand how they did it!!!" Stewart expressed.
Perhaps that day will come soon for Stewart.
