Local franchisees in St. Joseph, Mound City, Missouri are planning to build the McDonald's of the future and part of this plan is to try all-you-can-eat fries.
Nothing seems to beat the idea of having unlimited fried potatoes while relaxing over the weekend or after a hard day's work. Now, that dream is about to come true, thanks to a group of novel-minded businessmen.
Customization Is Key
The branch will have kiosks where customers can customize their orders. This means that patrons may come in and create meals that will suit what they really want. Included in this feature is having the choice to have an all-you-can-eat french fries experience.
Franchise owner Chris Habiger says there are really many options for people to choose from in building the burger of their dreams. What more, they can have a comfortable time as the employees will bring the order to their tables after the orders have been placed.
The customization is not only limited to main meals; desserts may also be changed according to the customer's liking.
The idea may sound very advanced, raising questions about kiosks replacing employees. Habiger says that would not be the case. In fact, the firm plans to hire about 85 employees in the next couple of months.
The Future
Habiger says many things have changed in the past four decades that McDonald's has been present in St. Joseph.
People change through time. They are now, more than ever, connected to their mobile devices and social media. These changes spark evolution and the food industry must also follow suit.
"Today's customers seek a comfortable and inviting atmosphere," he says. With this, he says that their team is geared toward providing a new look and feel in the upcoming restaurant.
Although the branch may seem like a modern-day food joint with kiosks for order customization, the plan is still to make it a casual and quick service place, with armchairs and couches in earthy tones
The New Location
The restaurant measures about 6,500 square foot and is set o open in July. Habiger says it may possibly be among the biggest branch in the four-state location.
The restaurant's address would be at 3504 N. Belt Highway, where the old building was demolished a few weeks back. Workers are now busy at the site to build the new structure. As per the building permit, construction costs about $1.59 million.
Surely, the fast food industry has stepped up and McDonald's seems to be leading the pack. Another example of a novel and interesting twist in their menu is the chocolate-covered fries in their Japan stores.
