Anime has been popping up in a few unlikely places over the last few months. From Ford advertisements using Dragon Ball Z to popular anime Sword Art Online becoming real thanks to IBM, it seems Japanese animation is as popular as ever.
Perhaps that's why McDonald's has upped the ante with an anime short of its very own, crafted by the talented folks at the Tokyo-based Studio Colorido. After all, what better way to appeal to Japanese youths than by crafting a bright, colorful anime about working at McDonald's in order to attract both customers and workers?
The minute-long animation begins with a young girl looking at a career poster taped to the window of her neighborhood McDonald's. An employee sweeping outside notices, and soon, the young girl finds herself working at the fast food chain with a little help from her mentor, of course.
In typical anime fashion, the restaurant's newest employee stumbles out of the gate. She fumbles with the food and must learn the ropes of assembling burgers, dealing with customers and making french fries. There is a lot of smiling and laughing along the way, and, of course, the signature "I'm loving it" jingle comes in at one point. At the end of the video, a new young girl can be seen reading the poster on the window. That's when the protagonist of the short appears, presumably to help the company's newest employee learn the ropes, starting the cycle of McDonald's employment all over again.
There's no denying the quality of the animation and the lighthearted, upbeat tone the short presents. It's cute, funny and heartfelt. The fast food in particular looks great in anime form. Who knew watching anime characters wrap hamburgers could be so entertaining?
That being said, it's hard to believe that working at McDonald's is anything like what this video shows. There are way, way too many happy faces for this to be any American fast food joint. Who knows, maybe the Japanese McDonald's restaurants are different? After all, they do sell those awesome chocolate-covered french fries.
You can watch the whole video below.
