Dubbed as the "visual bookmarking tool" that helps people "discover and save creative ideas," Pinterest is now expanding its Promoted Pins reach into the UK.
Promoted Pins work in the same way as promoted ads. These are highlighted advertisements, or in Pinterest terms, Pins, on social media sites that are placed at the top of pages, are in fixed columns or are the top suggestions during searches. These ads help businesses reach their target market easier.
The feature, according to Pinterest, has helped a number of people across the U.S. find "useful and relevant ideas" for their everyday needs, and also aided business establishments market their content better.
Now, UK-based businesses can experience the feature and promote their Pins as well. The UK's active users and Pinterest statistics helped the website choose the country as its next area of expansion. These factors include: about 2.2 billion ideas pinned in the UK since the site's inception three years ago; a 50 percent growth in 2015 of Pinners in the UK; and about 3 million Pins these users would post each day. Categories frequently visited and saved were under fashion, food and drink, home decor, DIY, and travel.
Business partners B&Q, John Lewis, Nestlé - Nescafe Azera, Bloom & Wild, Tesco and MADE.COM will be launching with the new feature to further boost the already active traffic on their content.
MADE.COM's Social Project Manager, Hannah Pilpel, says that they're excited to be one of the first businesses to use the feature as Pinterest's image-based style of content blends well with their own business model.
"Pinterest is a natural partner for us, given the focus on sharing the best interior trends. The business is thrilled with the organic success on Pinterest over the past year and we're looking forward to even more success with Promoted Pins," Pilpel said.
Pinterest had also earlier released a new feature that adds commercial Pins on their website via any platform, including a recently updated app for the Android user. Promoted Pins, however, do not work with Buyable Pins, which some would call a missed opportunity.
Photo: Roxanne Ready | Flickr
