Microsoft has published a couple of new Windows 10 ads that illustrate things the PC can do that the Mac cannot.
The videos are 15 seconds long with a 30-second introduction of the stars of this miniseries of sorts, featuring numerous bugs of different kinds as well.
To get things started, first meet the bug chicks Kristie and Jess in the footage below.
Putting aside the introduction, the first video in line is titled "The Bug Chicks: Windows 10 and Hello," and it showcases the "most secure way to log in," with Kristie saying that "even on the new Macs, they don't have that." The feature takes advantage of either a fingerprint or iris sensor to let users sign in to their devices.
The next one in the series is "The Bug Chicks: Windows 10 and Inking." It demonstrates how new Windows 10 devices support touchscreens, allowing users to write, draw or anything along those lines on the fly. Kristie says that she "doesn't have a touch screen on her Mac."
Now, the final video to complete the trinity is called "The Bug Chicks: Windows 10 and Cortana." It exhibits how the well-known Microsoft virtual assistant Cortana works, performing tasks such as the search function from the key phrase "Hey, Cortana." Kristie repeats that "even the new Macs don't have that."
For the record, what these ads are trying to say is that Macs don't have certain features that the PCs have – or at least, some equivalents. In other words, Microsoft is telling people that Windows 10 devices have more in store than what Apple computers can offer.
It's also worth mentioning that the videos start out as a pleasant explanation of Windows 10 features, but then it takes a sudden aggressive turn right before they end. It's kind of funny in a way.
At any rate, it would be interesting to see how effective these videos would be for boosting Microsoft's marketing, but what's more intriguing is how Apple will respond to these "targeted" ads.
In related news, Microsoft officially announced that Project Astoria is dead, so it makes even more sense how the company is pushing a great effort to get things in gear.
