Huawei wants to strengthen its smartphones' photographic capabilities, and it recently announced a partnership with Leica to secure top quality cameras for its devices.
The OEM plans to increase its already surging market share by implementing the premium quality Leica technologies on its future handset models.
"A co-operation with shared premium ambitions and spirit," the companies say about the partnership.
According to the announcement, the two corporations will merge their efforts in a "long-term commitment." This means that the passion for crafting high-quality devices and precise engineering skills will join forces to create the best outcome for both parties.
"[Huawei and Leica aim] to create a powerhouse in the reinvention of smartphone photography," they added.
Neither Leica nor Huawei released any specific information about the new agreement.
Initially, Leica worked with Panasonic and the two enterprises went as far as repackaging Panasonic items in order to increase their value. Last year, the Lumix CM1 Android handset from Panasonic rolled out with Leica-branded lens.
One potential reason Huawei courted Leica is that the optics company comes with the prestige of a luxury brand. Seeing how the Chinese market is sensible to such leverage, the cooperation between Huawei and a premium-class optics manufacturer was the sensible thing to do.
Richard Yu, CEO of the Huawei Consumer BG, underlined that Leica is nothing short of a legend in the photo world and commended the optics company for its revolutionizing contribution to image capturing technology.
Leica can gain lift from setting a stronger foothold in the mobile photography market. While Huawei is already on the rise, its pedigree could use some boosting. Signing with Leica has the potential to lead to better global brand recognition of Huawei.
In the fall of 2015, Huawei topped national main competitor, Xiaomi, in terms of smartphone sales. Even if the difference between the two Chinese manufacturers is not that great, it stands proof that Huawei has all engines at full speed.
Even if the information was not specified, it is likely that future flagship models from Huawei will contain Leica's famous red dot.
"Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application," says Oliver Kaltner, CEO of Leica Camera AG.
