On Friday, British luxury fashion house Burberry revealed that it has partnered with Apple TV to live-stream its February 2016 collection.
The February 2016 Burberry show is slated to be streamed from Kensington Gardens in London - the venue - from 1 p.m. UK time on Monday, Feb. 22. Apple TV users will be able to view the show live thanks to the partnership.
"The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. From live streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve," noted Christopher Bailey, the brand's chief creative and CEO, earlier in February.
This is the first time the Burberry collection will be under the new "Burberry" label, the consolidation of the London, Prorsum and Brit lines.
After the label's London Fashion Week show on Monday, Burberry has announced that it will showcase the collection not only in its flagship stores, but also on Burberry.com and Apple TV. This will give consumers the opportunity to explore the new first-ever consumer-centric shoppable runway collection, as well as preorder select products immediately.
People will also be able to view the show on the Burberry app for Apple TV and explore the February 2016 shoppable collection.
The February 2016 collection will also be displayed at the label's flagship store at 121 Regent Street in London for a limited period. After this the collection will be shifted to Burberry's Faubourg Saint-Honoré store in Paris.
Apple TV users will also have the option to request a call through the streaming service to a Burberry customer service representative to preorder pieces from the collection.
One can even re-watch the show and check out the collection in minute detail, thanks to Apple Remote. Those who do not have an Apple TV will be able to catch the show on Burberry's site at this link.
