Lenovo aims to expand its global presence in the mobile market, so it revealed plans to launch an improved and eye-catching Moto smartphone in the United States.
It certainly is an interesting time for Lenovo. The demand for PCs and notebooks in the OEM's national market slowed down significantly when compared to previous years. Lenovo is therefore focusing its attention on the smartphone segment of the market.
The company's Moto brand has a loyal fan base in both Europe and the United States, but things are less rosy in its own country. Xiaomi and Huawei, two up and coming handset manufacturers, deliver products that are more affordable than the Moto smartphones from Lenovo-owned Motorola.
Lenovo has a few ideas for extending its user base. First off, the company will rebrand the outdated "Motorola" name, leaving the edgy and contemporary sounding "Moto" in its place. You may read more about the transformations of Motorola into Moto, as explained by Motorola.
"'Moto' is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way," said Motorola on its official blog. The post also adds that the OEM will put more effort into marketing efforts. The Lenovo-manufactured smartphones will fall into two categories: Moto, for high-end products, and Vibe, for affordable devices aimed at developing countries.
In a recent interview, Lenovo CEO Yuanqing Yang told the media about the enterprise's plans. The executive pointed out that he relies on Motorola's commended name to increase its foothold in the American market. According to Yang's statement to the Wall Street Journal (WSJ), the American market will see "more innovative, more attractive" handsets in July.
Although Apple dominates its local market, Yang seems convinced that Moto phones can get a slice of the pie and heat up the competition. He underlines that Apple reached its top potential in the field of device supremacy.
"Apple already has more than 50% share in the U.S. Can you expect more? I don't think so," Yang notes. He went on to add that Android devices will get more attention from U.S. clients.
We'll keep you posted on any new information on the July Moto phone destined for the U.S., so stay tuned.
