Motorola explained in a blog post that Motorola Mobility will live on and continue to be the central corporate architecture of its parent company Lenovo.
The move was intended to clear the confusion brought about by a recent announcement that stated the name "Motorola" will be phased out.
An earlier report at Tech Times indicated that the change in branding to "Moto by Lenovo" is an attempt by Lenovo to build stronger ties with Moto by placing added focus on products that are more on the high-end side while categorizing the budget models under the Vibe brand.
"We'll slowly phase out Motorola," said Rick Osterloh, Motorola chief operating officer, in an interview with CNET at the CES. Osterloh added that the company will focus instead on Moto.
However, it turns out that the plan to phase out the Motorola name left fans feeling confused as to how the future of Motorola and the Moto line will look like.
A separate report from CNET also stated that upcoming phones will begin to show the blue logo of Lenovo while the ubiquitous "M" batwing logo of Motorola will continue to be used.
In other words, Motorola's name will be gone, but its "physical brand image" will still be visible.
Motorola claimed that it has made the strategic decision to put a strong focus on "Moto" as the primary product brand.
"'Moto' is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way," said Motorola on its official blog.
Motorola also added that the iconic batwing symbol, which had appeared as static blue or red for several years, will remain on their products and continue as a marketing component because of the prominent role it has always played.
The blog post also stated that the company will focus its marketing efforts on its hero smartphone product brands, which shall be known globally as "Moto" and "Vibe." The Motorola brand will continue to be used on packaging and will also live on through the company's licensees.
"The Motorola legacy is near and dear to us as product designers, engineers and Motorola employees," added Motorola.
